Episode 539

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Published on:

7th Nov 2023

8 Key Elements to Craft a Perfectly Sellable Business with Jason Swenk

Jason Swenk dives into the art of making an agency attractive to potential buyers, discussing the intricacies of client transferability and the often-overlooked details of earn-outs. He shares invaluable advice on enhancing your agency's value, from distinguishing your business as a market maker to understanding and automating key performance indicators (KPIs). Whether you're considering selling your agency or aiming to scale it, this conversation is packed with strategic wisdom and practical tips that will equip you for success.

Chapters:

  • 00:00:00 - Reflecting on Creative Marketing Strategies and Business Acumen
  • 00:03:33 - Attracting Attention Strategically: From Annoyance to Engagement
  • 00:06:48 - Personalized Networking on Twitter: Seizing Business Opportunities
  • 00:11:57 - Identifying Sellable Assets Across Diverse Businesses
  • 00:13:00 - Crafting a Sellable Asset: The Solar Velocity Journey
  • 00:15:39 - Capitalizing on Investment Opportunities and Tax Advantages in Ownership
  • 00:17:55 - The Significance of Transferable Contracts in Business Transactions
  • 00:20:04 - Communicating Your Business Vision and Targeting Niche Markets
  • 00:24:37 - Achieving Predictable Revenue: The Path to a Growing Business
  • 00:26:25 - Predictable Revenue and Adapting Business Offerings
  • 00:31:47 - Becoming an Advisor for Sustainable Business Success
  • 00:35:00 - Profitability and Growth Metrics in the Agency Business
  • 00:36:32 - Navigating Valuation Dynamics: Multiples and Unicorns in Today's Market
  • 00:38:22 - Harnessing Key Performance Indicators (KPIs) for Sales and Departments
  • 00:41:22 - Strategically Building a Business with Sale Potential: The Roadmap to Success

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam