Episode 621

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Published on:

23rd Aug 2024

From “Gardener” to “Goat”: 5 Leadership Lessons to Take Your Business to The Next Level

Ralph and Lauren dive into the critical role of leadership in business success, sharing their experiences from the Elite Leadership Summit in Park City, Utah. From the adrenaline of mountain biking mishaps to the insightful strategies discussed at the conference, they explore the importance of empathy, team ownership, and continuous leadership development. Discover how investing in leadership skills can help you scale your business, improve team dynamics, and lead with greater impact. This episode is packed with actionable advice and real-world examples that will inspire you to elevate your leadership game.

Chapters:

  • 00:00:00 - Welcome to the Perpetual Traffic Podcast
  • 00:00:29 - Lauren's Mountain Biking Adventure and the Elite Leadership Summit
  • 00:02:22 - Mountain Biking Mishaps
  • 00:09:27 - Leadership Lessons from the Conference
  • 00:14:41 - Empathy and Team Motivation
  • 00:19:04 - Empathy in Leadership
  • 00:19:05 - Organizational Structure and Its Importance
  • 00:22:00 - Leadership and Idea Generation
  • 00:26:03 - Hiring and Task Management
  • 00:29:49 - Leadership Styles and Roles
  • 00:34:15 - Balancing Leadership and Innovation
  • 00:38:50 - Strategic Planning and Innovation
  • 00:42:34 - Final Thoughts and Takeaways

LINKS AND RESOURCES:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam