Episode 462

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Published on:

25th Jan 2023

How to Get 315 Signed Personal Injury Law Cases in 4 Months with Google & Facebook

On today's episode of the Perpetual Traffic Podcast, Ralph Burns and Kasim Aslam delve into the realm of personal injury law, exploring the latest trends and strategies for success. They introduce a cutting-edge SAS application called Content Fries, which automates the process of repurposing content, making it easy to distribute bite-sized pieces of videos across social media platforms. They also delve into how companies can optimize their efforts to secure signed cases and effectively target individuals who have valid claims that can be assisted. Lastly, they delve into the challenging issue of insurance companies spending billions but still not wanting to make payouts in the majority of cases.

IN THIS EPISODE, YOU'LL LEARN:

  • 00:00:00 - Content Fries: Automated Content Repurposing for Maximum Distribution
  • 00:02:39 - Partnership Leads to Autonomy and Success: The Tier 11 Story
  • 00:03:45 - Maximizing Your Content Creation Efforts with Content Fries
  • 00:05:34 - Content Fries: The Limited Editor for Social Media Success
  • 00:09:02 - The Benefits of Chopping Up Video Content for Social Channels
  • 00:10:56 - Increased Leads and Decreased Costs: How Michigan Injury Lawyers are Benefitting from Content Fries
  • 00:15:42 - Leveraging Google and Facebook for Marketing: A Marketer's Perspective
  • 00:20:47 - Leveraging Google Platforms for Personal Injury Cases
  • 00:23:34 - Optimizing for Signed Cases: The Key to Successful Google Ads for Personal Injury Lawyers
  • 00:25:08 - Optimizing for Long-term Client Retention: A Nightmare Setup
  • 00:26:40 - Marketing Takes Time and Grit: The Benefits of Long-term Investment
  • 00:27:36 - Marketing Takes Time and Grit: Achieving Results with Smart Bidding
  • 00:32:56 - No Easy Button: Challenges of Tracking Google Ads Performance
  • 00:36:24 - Lack of Conversion Tracking Hinders Success for Personal Injury Ads
  • 00:38:36 - Lack of Differentiation Leads to Poor Mobile Site Performance
  • 00:42:27 - 24/7 Access for Personal Injury Lawyers to Receive Leads
  • 00:43:29 - Partnering for Profit: A Discussion on Working Together to Achieve Success

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam