Episode 463

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Published on:

27th Jan 2023

[Case Study P2] 6X ROAS on a $500,000 Budget

In this episode of the Perpetual Traffic Podcast, Ralph and Kasim share a case study from the personal injury law space, focusing on the last four months of 2022. They explain how building your own name and maintaining a high quality score can lead to lower costs than competitors. They also highlight the potential payoffs that individuals may not be aware of after being involved in a car accident. The case study also delves into website optimization, specifically mentioning the visually complex design with multiple font sizes and how this resulted in a 6x return on investment for the client. Ralph also shares his experience testing titles on Google Pay Per Click and offers advice for those advertising for dentistry services. Lastly, Ralph encourages listeners to subscribe and leave a rating on the platform they are listening to, as it helps the team to improve the show.

IN THIS EPISODE, YOU'LL LEARN:

  • 00:00:00 - Maximizing ROI: A Smart Bidding vs Manual Bidding Case Study
  • 00:05:34 - Uncovering the Key to Customer Acquisition: The Importance of Deep Dive Research
  • 00:09:18 - Navigating Financial Relief After a Car Accident
  • 00:11:37 - Prioritizing Quality Leads: A Look at the Intersection of Relevance and Lucrativeness in Marketing
  • 00:16:51 - Choosing the Right Law Firm: An In-Depth Analysis of Advertising Strategies
  • 00:20:04 - Achieving Marketing Nirvana: The Tier 11 Takeover
  • 00:21:24 - Simplifying Design: Overcoming Visual Complexity and Font Confusion
  • 00:24:17 - Seeking Compensation for Pain and Suffering After a Car Accident
  • 00:27:12 - Boosting Conversion Rates: The Power of Version B
  • 00:29:50 - Profit-Driven Law Firm: 6x ROI from 15 Cases
  • 00:31:43 - The High Cost of Competing in the Digital Marketplace
  • 00:36:09 - Exploring the World of Personal Injury Law and Franchising
  • 00:37:13 - Al's Old School System: How Rising Costs are Changing the Dental Office Market
  • 00:40:19 - Realistic Expectations: Results in Personal Injury Lawsuits May Vary

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

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Mentioned in this episode:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam