Episode 461

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Published on:

20th Jan 2023

[CAS] ChatGPT: The New Tool Every Marketer Should Have in Their Toolbox

In this episode of the Customer Acquisition Show, Landon and Nick discuss the impact that chat GPT (Generative Pre-trained Transformer) could have on marketing and customer acquisition. They explore the various ways in which chat GPT can be utilized, such as generating content, debugging code, conducting research, summarizing data, and even creating virtual assistants to handle mundane tasks like making grocery lists or writing blog posts. While acknowledging that chat GPT may replace some jobs, they also highlight the potential for new job opportunities for those who know how to effectively use the technology. Overall, the duo expresses their enthusiasm for the potential of chat GPT to increase productivity and efficiency.

IN THIS EPISODE YOU WILL LEARN:

  • Leveraging Fiverr to create more job opportunities for Facebook Ads through brainstorming
  • Giving small creators a competitive edge with copywriting automation
  • Gaining perspective through feedback and iteration
  • The potential of AI for automating instructions and scripts
  • Similar inputs leading to similar outputs in copyrighting
  • Using a personal VA to automate tedious tasks
  • Google's AI projects and their role in simplifying search
  • Success with chat: no engineering skills required
  • Automating small tasks with local storage
  • Embracing new technology like Google's Ad Platform and AI capabilities
  • Accepting complexity and preparing for change
  • Boosting productivity through human innovation

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam