Episode 631

full
Published on:

27th Sep 2024

How to Create a Killer AI Chatbot in 4 Steps

Ralph and Lauren are discussing the challenges of balancing business growth with client work, all while managing travel and life on the go. They share tips on how leadership meetings can keep your team aligned and reveal exciting announcements about their own businesses. Ralph and Lauren also break down the growing role of chatbots and AI in handling customer service, including when to introduce them and how they can save time and money. Tune in to hear examples of how AI is transforming business operations and what you need to know to stay ahead.

  • 00:00:00 - Perpetual Traffic Podcast Kick-Off
  • 00:00:14 - Meet the hosts: Ralph Burns & Lauren E. Petrullo
  • 00:01:42 - Balancing work and travel: Secrets from Lauren's European tour
  • 00:06:25 - Major business milestones ahead
  • 00:09:00 - Why leadership meetings are critical for scaling success
  • 00:11:52 - Striking the perfect balance: Client work vs. business growth
  • 00:19:02 - Revolutionary email management hacks
  • 00:20:33 - Exploring the power of chatbots and AI in modern business
  • 00:21:31 - How to assess if your business is ready for a chatbot
  • 00:22:29 - Case studies of chatbots that transformed customer experiences
  • 00:23:19 - Training your chatbot for maximum efficiency
  • 00:24:41 - Chatbots 2.0: How they’re evolving with AI
  • 28:56 - Why every business needs a knowledge base
  • 00:31:55 - Chatbot legality: What you need to know
  • 00:36:20 - Wrapping up with insights and a sneak peek into future episodes

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Mentioned in this episode:

AdCritter for Agencies

Tier 11 Data Suite

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam