Episode 632

full
Published on:

1st Oct 2024

How to Target ACTUAL Cold Traffic on Meta (Hint: It’s Not Exclusions)

Ralph and Lauren talk about the challenges of Meta’s audience segmentation and how to drive better results by focusing on new customer acquisition. Joined by Scott Desgrosseilliers, they break down key marketing performance indicators and share strategies for building effective funnels, analyzing traffic, and optimizing campaigns. With insights into attribution, trends, and preparing for Black Friday, this episode provides practical tips for scaling traffic and improving return on ad spend. Plus, listeners get an exclusive offer from Wicked Reports to take their marketing to the next level.

Chapters

  • 00:00:00 - Unlock $1,000 in Value with Wicked Reports
  • 00:01:00 - Welcome to Perpetual Traffic from Boston and Portugal
  • 00:02:27 - Scott Desgrosseilliers Breaks Down Marketing Metrics Magic
  • 00:07:02 - Meta’s Audience Segmentation: A Double-Edged Sword?
  • 00:12:26 - Building a Winning Funnel Block by Block
  • 00:18:47 - How Meta’s AI May Be Limiting Your Campaign Reach and What You Can Do About It
  • 00:25:04 - Traffic Columns: What You Need to See for Growth
  • 00:26:43 - Attribution Woes: Are Your Numbers Lying?
  • 00:27:29 - Current Trends and Cost Insights You Can't Ignore
  • 00:28:24 - The Power of New vs. Repeat Customers in Scaling
  • 00:30:50 - Delayed Conversions: Hidden Value in Your Data
  • 00:32:44 - Optimizing Your Strategy for Fresh Traffic and Sales
  • 00:36:26 - CAC to LTV: Unlocking the Growth Formula
  • 00:38:30 - Getting Ready for Black Friday: What You Must Know
  • 00:40:25 - Wicked Reports' $1,000 Offer to Accelerate Your Success

LINKS AND RESOURCES:

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

AdCritter for Agencies

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Perpetual Traffic

About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

Profile picture for Kasim Aslam

Kasim Aslam