Episode 640

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Published on:

29th Oct 2024

How to Charismatically Market Your Business Like Trump, Cowell & Mr. Wonderful

Ralph and Lauren dive into the importance of authenticity in personal and business branding. They discuss how letting unique traits shine can create a memorable and compelling brand identity. They also tackle the impact of charisma and the role of bold, sometimes polarizing choices in differentiating yourself from competitors. Discussing that standing out means attracting the right audience and being unafraid to repel others, Ralph and Lauren explore how leaning into one’s true personality can be a powerful business strategy.

Chapters

  • 00:00:00 Start with Ralph and Lauren
  • 00:00:25 A Quick Debate on Heights and Humor
  • 00:01:51 Authenticity in the World of Social Media
  • 00:03:09 Unpacking the Power of Charisma
  • 00:03:41 Goodreads Goals and Personal Ambitions
  • 00:04:12 Inside Lauren’s Marketing Mindset
  • 00:06:05 Why Being Polarizing Matters
  • 00:14:45 Charismatic Leaders and Their Influence
  • 00:22:53 Navigating Marketing Industry Challenges
  • 00:27:57 Leaving the Corporate Grind Behind
  • 00:28:13 Rethinking the Agency Model
  • 00:28:26 Diving Deep into Client Goals
  • 00:28:57 Revisiting the Power of Charisma
  • 00:29:40 Narcissism Meets Leadership
  • 00:30:23 Relatable Corporate Stories
  • 00:32:55 The Legendary Kennedy-Nixon Debate
  • 00:35:14 Ryan Reynolds: Charisma Personified
  • 00:38:01 Public Persona vs. Private Self
  • 00:41:13 Making a Stand in Marketing
  • 00:50:24 The Power and Purpose of Branding
  • 00:52:19 Wrapping Up with Next Steps

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam