Episode 641

full
Published on:

1st Nov 2024

[BodySculpting Case Study] How We Made $2,304,177 in Delayed Revenue on $609,526 in Ad Spend

Ralph and Lauren are talking about the power of brand-building and marketing strategies that go beyond typical sales tactics. They explore how case studies from diverse industries—like the spa and beauty sectors—point out  the importance of a full-funnel approach, from initial brand awareness to strategic entry offers that pave the way for higher-value conversions. Drawing from real client results, they stress the value of patient, data-informed decisions and share insights on crafting a layered marketing strategy. As they look ahead to the holiday season, Ralph and Lauren also touch on Black Friday preparations, urging listeners to leverage unique, value-driven offers to stand out in a competitive market.

Chapters

  • 00:00:00 - Introduction to Perpetual Traffic Podcast
  • 00:00:24 - Celebrating Audience Success Stories and Wins
  • 00:02:00 - Leveraging Podcasting for Brand Growth
  • 00:05:23 - Overview of Today’s Case Study
  • 00:08:29 - Targeted Solutions for Spa Industry
  • 00:13:07 - Data-Driven Marketing for Better Results
  • 00:17:35 - Revenue Analysis and Calculating ROAS
  • 00:19:06 - Understanding Customer Journey and Spending
  • 00:21:10 - Impact of Brand Lift on Conversions
  • 00:23:15 - Competitive Strategies for Saturated Markets
  • 00:26:47 - Crafting a Complete Funnel Strategy
  • 00:28:46 - Preparing Brands for Black Friday
  • 00:31:04 - Closing Remarks and Upcoming Topics

LINKS AND RESOURCES:

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Mentioned in this episode:

AdCritter for Agencies

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam