Episode 689

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Published on:

18th Apr 2025

How The Top Beauty Brands Turn Online Trends into Advertising Performance

Ralph reunites with paid media creative expert Lauren Schwartz for Part 2 of their deep dive into what makes beauty brand creatives truly perform. Lauren, founder of The Loft 325, unpacks how her team leverages emerging trends—like food-inspired visuals and creator authenticity—to build content that doesn’t just look pretty, but sells. From Hailey Bieber’s strawberry face trend to Halloween-ready lash looks and Cinnamon Toast Crunch-inspired lip gloss campaigns, Lauren shares real-world strategies and creative psychology that drive ROI. If you're a growth-minded entrepreneur craving tangible takeaways on trend-driven, authentic marketing that doesn’t feel like an ad, this episode is your masterclass.

Chapters:

  • 00:00:00 – Kicking Off with Ralph & Lauren: The Creative Duo Returns
  • 00:00:29 – Why Beauty Brands Are Breaking the Mold
  • 00:02:20 – Trends That Sell: What’s Hot (and Actually Works)
  • 00:05:25 – The Secret Sauce: Marrying Trends with Conversion-Driven Creative
  • 00:09:01 – Real Results: How Lily Lashes Nailed Halloween with Simplicity
  • 00:11:26 – Influencers or Actors? The Truth About Authentic Ads
  • 00:13:50 – Behind the Scenes: How Content Creators Are Chosen and Coached
  • 00:18:59 – Why Food, Feelings & Lip Gloss Make the Perfect Ad
  • 00:27:13 – What’s Next: More Beauty, More Strategy, More Real Talk

LINKS AND RESOURCES:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam