Episode 690

full
Published on:

22nd Apr 2025

Stop Burnout Now: 5 Simple Health Tips for Marketers

Ralph and Lauren strip back the curtain on what it really takes to lead a high-growth business without losing your health in the process. From Ralph’s switch to veganism after two life-threatening heart events to Lauren’s obsession with Whoop and bio-tracking, they explore how personal wellness is the hidden lever behind sustainable business performance. You'll hear firsthand how metrics like HRV, sleep optimization, and even digital detoxes are giving these two agency founders a serious edge—and why ignoring your health could be your most expensive business mistake yet. If you're a data-driven leader ready to apply your marketing brain to your body, this episode is for you.

Chapters:

  • 00:00:00 - Kicking Things Off: The Unfiltered Founder Energy
  • 00:01:11 - What’s Bugging Us (And Why You Might Relate)
  • 00:02:17 - Strapped In with Whoop: First Reactions from the Trenches
  • 00:04:14 - Data Dumped: When Too Much Insight Gets Overwhelming
  • 00:04:48 - From Wearable to Weapon: Turning Whoop into a Daily Edge
  • 00:06:12 - Real Talk: Sleep Habits, Fire Alarms, and Founder Fatigue
  • 00:09:12 - Let AI Run Your Health Like You Run Your Ads
  • 00:15:34 - Would We Still Recommend Whoop? The Verdict
  • 00:16:23 - Founder Fitness Tech: What’s Working and What’s Not
  • 00:17:28 - Why Ralph Went Vegan: The Wake-Up Call You Didn’t Expect
  • 00:18:31 - Food vs. Medicine: The Real ROI of Diet Change
  • 00:19:32 - Life After Cheese: Shocking Wins from a Vegan Shift
  • 00:21:49 - Health vs. Hustle: The New Balancing Act for Leaders
  • 00:24:55 - Ice Baths, Improv & Identity: Experiments in Optimization
  • 00:26:37 - Wrapping It Up: What’s Next and What’s Coming

LINKS AND RESOURCES:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam