Episode 688

full
Published on:

15th Apr 2025

Beauty & Wellness Brands: How to Crush Your Creative with Lauren Schwartz

Ralph and Lauren P. sit down with Tier 11’s Creative Director, Lauren Schwartz—formerly of The Loft 325—to unpack what truly drives high-performing ad creative in the premium beauty and wellness space. Drawing from years of experience and countless tests across major ad platforms, Lauren reveals why most brands are getting creative wrong and how to shift from “pretty” to “profitable.” From bridging the communication gap with design teams to using data to override subjective bias, this episode delivers actionable strategies to help CMOs, creative directors, and brand owners finally align aesthetics with ROI. If you’re ready to stop wasting ad spend and start scaling smart, this episode is your new playbook.

Chapters:

  • 00:00:00 - Kicking Things Off: Welcome to Perpetual Traffic
  • 00:00:43 - Why Creative Is the Secret Weapon in Modern Marketing
  • 00:02:21 - Meet Lauren Schwartz: The Creative Brain Behind the Conversions
  • 00:04:42 - Cracking the Code on Creative Teams (Without Losing Your Mind)
  • 00:08:26 - “I Just Don’t Like It”: Turning Vague Feedback into Winning Ads
  • 00:20:22 - Brand vs. Performance: Who Wins and Why It Matters
  • 00:24:22 - The Lip Gloss That Crushed It: How Raw Content Drives Real Sales
  • 00:29:19 - Luxe Meets Lo-Fi: Finding the Sweet Spot for Scalable Ads
  • 00:32:06 - How to Sell a Look (and Skyrocket Your AOV)
  • 00:35:35 - Smart Creative for Beauty Brands That Actually Moves Product
  • 00:38:04 - Stop Selling Products—Start Telling Stories That Convert
  • 00:45:30 - Wrapping Up: What’s Next in the Creative Series

LINKS AND RESOURCES:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam