Episode 559

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Published on:

16th Jan 2024

Vegas! On Location - Traffic and Conversion Summit 2024

Ralph, Kasim, and Lauren bring the Traffic and Conversion Summit's excitement from Las Vegas to the perpetual audience. They recap the event's third day, including Ralph's impactful talk that captivated a full house. They delve into key summit takeaways, highlighting Lauren Petrullo's surprising perspectives on Pinterest for traffic generation and Christine Marie's insights on aligning marketing with customer and staff interviews. Throughout the episode, the trio emphasizes foundational marketing principles and the importance of customer research, mirroring the conference's focus.

Chapters:

  • 00:00:00 - Intro: Setting the Vegas Scene
  • 00:01:29 - Spotlight on Key Talks and Industry Leaders
  • 00:06:41 - Analyzing Conference Dynamics: What Could Be Better?
  • 00:08:31 - Why Marketing Conferences are Crucial for Growth
  • 00:10:28 - Top Insights: Transforming Digital Marketing Strategies
  • 00:14:51 - Research-Driven Advertising Approaches
  • 00:16:39 - Wrap-Up: Key Learnings from the Traffic and Conversion Summit

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam