Episode 675

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Published on:

28th Feb 2025

How Meta Ads Manager Is Lying to You & What You Can Do About It

Ralph and Lauren are getting into the nuances of Meta’s audience segmentation and why relying solely on in-app metrics could be costing you big. They break down how Meta categorizes audiences into "new," "engaged," and "existing" and why that distinction is crucial for optimizing ad spend. If you’ve ever wondered whether your ad dollars are actually bringing in new customers or just retargeting the same warmed-up leads, this is the episode for you. Plus, Lauren shares an eye-opening moment from a recent mastermind, telling us just how many high-revenue brands are still dropping the ball on AI-driven customer engagement. Get ready for some critical insights, a little beachside humor, and the one Meta Ads setting you must double-check today​.

Chapters:

  • 00:00:00 - Enter the Perpetual Traffic Arena
  • 00:01:58 - Digital Marketer & The Founder's Board Blueprint
  • 00:05:24 - Masterminds: The Hidden Growth Accelerator
  • 00:06:06 - AI’s Customer Service Takeover
  • 00:15:27 - Data: The Make-or-Break Factor
  • 00:18:02 - Meta’s Audience Segmentation Secrets
  • 00:26:44 - The Ad Set Performance Lab
  • 00:27:51 - Audience Segmentation vs. Attribution Windows
  • 00:29:38 - Ads Manager: Audience Setup Masterclass
  • 00:31:33 - Data Integrity & Attribution Warfare
  • 00:36:50 - Meta’s Attribution Minefield
  • 00:39:42 - Tier 11 Data Suite: Your Competitive Edge
  • 00:49:53 - The Final Word: What’s Next?

LINKS AND RESOURCES:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam