Episode 676

full
Published on:

4th Mar 2025

[eComm Business Audit] How to “Fool” Amazon on Google & Grow Your Business to Make More Profit

In this episode of Perpetual Traffic, we take an unprecedented deep dive into a real business audit, revealing critical insights that could redefine your e-commerce strategy. From the importance of balancing new customer acquisition cost (NCAC) with lifetime value (LTV) to leveraging Amazon as a customer acquisition tool, this discussion uncovers how scaling a brand goes beyond just increasing ad spend. Discover why subscription models, churn rate analysis, pricing optimization, and a strategic Amazon approach are key to long-term profitability. Tune in for a tactical breakdown of how to identify and fix common pitfalls before turning on the paid traffic spigot.

Chapters:

  • 00:00:00 - Breaking Down a Real Business Audit
  • 00:00:27 - Protecting Confidential Business Insights
  • 00:01:07 - The Hidden Challenges of Scaling E-Commerce Brands
  • 00:01:38 - The Crucial Metrics That Drive Profitability
  • 00:04:05 - Subscription Models & Amazon Strategy: A Case Study
  • 00:07:02 - Actionable Fixes to Increase Profitability
  • 00:09:00 - Identifying Churn Patterns and Retention Challenges
  • 00:10:45 - Analyzing Customer Behavior and Subscription Drop-Offs
  • 00:12:30 - Strategies to Improve Subscription Retention
  • 00:14:15 - Pricing Adjustments for Profitability
  • 00:16:00 - The Role of Amazon in Customer Acquisition
  • 00:18:20 - Balancing Direct Sales and Amazon Growth
  • 00:20:05 - Leveraging Google-to-Amazon Ads for Increased Sales
  • 00:22:30 - Optimizing Amazon Best Seller Rank for Visibility
  • 00:25:00 - Implementing a Sustainable Paid Traffic Strategy
  • 00:27:45 - Email and Organic Strategies to Boost LTV
  • 00:30:10 - Preparing for Scaling Without Losing Profitability
  • 00:32:22 - Final Takeaways: The Roadmap to Scaling Smart

LINKS AND RESOURCES:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam