Episode 674

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Published on:

25th Feb 2025

Use This Foolproof Framework to NEVER Make a Bad Hire Ever Again! (Part 1)

Hiring is easy—said no smart business owner ever. In this episode of Perpetual Traffic, Ralph and Lauren sit down with Josh Hill, Tier 11’s VP of Employee Success (or whatever his title is this week), to break down the real way to find and keep A+ players. Forget the “gut feel” hiring disasters—you’ll get the step-by-step playbook for building a team that actually scales your business. Whether you're looking to offload the 80% that’s draining your soul or you just want to stop hiring people who “seemed great” but ended up ghosting you in three months, this episode is your new best friend. Oh, and there may or may not be some good-natured roasting of Josh’s Australian pronunciation of "HR."

Chapters:

  • 00:00:00 - Welcome to Perpetual Traffic
  • 00:00:47 - Flashback Files: What You Missed
  • 00:01:59 - Enter Josh Hill: The Hiring Architect
  • 00:02:46 - Military Precision Meets HR Strategy
  • 00:04:23 - Hiring Without Core Values? Good Luck
  • 00:07:35 - The Blueprint for Hiring Excellence
  • 00:12:19 - The Three Phases You Can’t Skip
  • 00:16:12 - The Map That Prevents Hiring Chaos
  • 00:18:35 - Emotion vs. Logic: The Ultimate Hiring Battle
  • 00:21:14 - Employees as Subscribers, Not Just Hires
  • 00:22:49 - The Clone Trap: Hiring Yourself Over & Over
  • 00:25:33 - Gut Instincts vs. Process: The Hiring Gamble
  • 00:28:17 - AI, Automation & The New Hiring Reality
  • 00:29:48 - Hiring Regrets: Expensive, Inevitable, Avoidable
  • 00:32:46 - Your Best Recruiters Are Already on Payroll
  • 00:38:22 - The Job Board Mirage vs. The Headhunting Goldmine
  • 00:40:02 - How to Win Over Passive Candidates
  • 00:42:30 - Keep This Conversation Going

LINKS AND RESOURCES:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam