Episode 589

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Published on:

30th Apr 2024

How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo

On part one of this two-parter, Ralph Burns hosts Lauren Petrullo for a captivating look into the magical world of Disney’s marketing mastery. Lauren spills the secrets of how Disney not only captures hearts across generations but plans their strategies with the precision of a fairy godmother preparing for a royal ball. From the sunny avenues of Disneyland to the bustling crowds of Disney World, discover how the house of mouse designs experiences that are tailored to everyone from toddlers to teens to their grandfolks. Whether it’s dissecting the nuances of generational marketing or exploring how to engage the ever-elusive Gen Z, this episode packs a punch that’s as delightful as it is insightful. Tune in and learn how to sprinkle a little bit of that Disney magic into your marketing mix! Catch part two of this conversation on Friday!

Chapters:

  • 00:00:00 - Introduction to Perpetual Traffic: Unpacking Marketing Mastery
  • 00:00:39 - Disney's Long-Term Vision: Lauren Petrullo's Insider Look
  • 00:03:24 - Strategic Moves: How Disney Anticipates Market Trends
  • 00:06:06 - Generational Appeal: Marketing from Millennials to Gen Alpha
  • 00:09:00 - Tailoring Messages: Disney's Approach to Different Demographics
  • 00:12:17 - Consumer Shifts: How Gen Z Redefines Engagement
  • 00:14:13 - Tech at the Forefront: Gen Z's Integration of Digital Tools
  • 00:16:48 - The Influence of Visual Media on Gen Z Buying Habits
  • 00:19:34 - Adapting to the Age of Information: Marketing Strategies for a New Generation
  • 00:22:07 - Retail Reimagined: Meeting Gen Z Where They Shop
  • 00:25:02 - The Power of Tech and Social: Upgrading Your Marketing Tools
  • 00:29:24 - Closing Thoughts: Join Our Perpetual Traffic Community

LINKS AND RESOURCES:

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Mentioned in this episode:

AdCritter for Agencies

Tier 11 Data Suite

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam