Episode 588

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Published on:

26th Apr 2024

(Part 2) From One-Man Show to Growth Engine: The COO Transformation with Ryan Hodges

In part two of Ralph Burn’s discussion with Ryan Hodges, the Chief Operating Officer of Tier 11 and founder of Simplaphi, they dissect the art of thriving amidst change. Ryan shares his personal experiences and professional wisdom on navigating life's inevitable shifts with a blend of humor and grit. In today’s episode you’ll learn how embracing change can open doors to unexpected opportunities and personal growth. Tune in for a dose of inspiration that’s perfect for anyone looking to master their own life transitions.

Chapters:

  • 00:00:00 - Kickoff with Perpetual Traffic: The Brains Behind the Operation
  • 00:00:44 - Why Rush? The Mighty Merits of Methodical Moves
  • 00:01:30 - Decoding Delays: How Slowing Down Keeps You Ahead
  • 00:03:15 - Step by Step: The Strength of Strategic Pauses
  • 00:05:45 - The Art of Anticipation in Process Optimization
  • 00:07:39 - Command Central: Constructing a Leadership Team That Scales
  • 00:10:22 - Blueprints for the Big Time: Constructing a Core Leadership Team
  • 00:13:38 - Meet the Integrator: Your Business Growth's Secret Weapon
  • 00:15:05 - Integrators 101: Aligning Vision with Operational Reality
  • 00:17:29 - Operational Orchestrators: Why Every Business Needs an Integrator
  • 00:19:20 - The Wrap-up: Integrators, Impacts, and Next Steps
  • 00:21:00 - Signing Off: Connections and Conversations to Continue

LINKS AND RESOURCES:

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Mentioned in this episode:

AdCritter for Agencies

New Ecommerce Strategies Webinar

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam