Episode 590

full
Published on:

3rd May 2024

(Part 2) How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo

Ralph Burns and marketing maven Lauren Petrullo navigate the digital shopping aisles frequented by Gen Z and Millennials. With her Disney-honed savvy, Lauren discusses how these consumers trust algorithms more than ads and why brands must tune into digital trends to keep up. From the quirks of Gen Alpha to the power of TikTok in buying decisions, this discussion unpacks the toolbox for today’s digital marketers. Tune in to learn why understanding these tech-savvy shoppers could be the key to your brand’s next big break.

Chapters:

  • 00:00:00 Kickoff with Ralph: Diving into Gen Z and Millennial Shopping Behaviors
  • 00:00:35 Lauren's Expertise Unleashed: Decoding Marketing Trends for Young Consumers
  • 00:01:44 Spotlight on Gen Alpha: Preparing for the New Frontier in Consumerism
  • 00:05:40 The Digital Marketplace: How Social Platforms and Amazon Shape Purchasing
  • 00:07:22 Tag, You're It!: The Role of Product Tagging on Instagram and TikTok
  • 00:08:45 Consumer Intelligence: How Brands Use Data to Predict and Influence Purchases
  • 00:10:12 A Look Ahead: Disney's Approach to Predictive Marketing
  • 00:13:01 Future-Proof Marketing: Crafting Immersive Experiences for Gen Alpha
  • 00:19:49 Big Brand Playbook: Utilizing Major Strategies for Your Business's Advantage
  • 00:22:23 Wrap-Up: Key Takeaways and Actionable Insights for Marketers

LINKS AND RESOURCES:

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Mentioned in this episode:

AdCritter for Agencies

Tier 11 Data Suite

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam