Episode 652

full
Published on:

10th Dec 2024

Finally! How to use Google Ads for Lead Generation

Ralph Burns and John Moran discuss a new feeder strategy designed to address common challenges in search campaigns and Performance Max setups. They’re explaining innovative ways to combat spam leads, optimize ad performance, and improve return on ad spend through structured approaches and practical examples. The duo outlines steps for leveraging feeder strategies to scale campaigns effectively while maintaining high-quality results.

Chapters

  • 00:00:00 - Feeder Strategy 101: Not Your Average Marketing Lesson
  • 00:00:09 - Why Feeder Strategies Deserve a Standing Ovation
  • 00:00:48 - Lead Gen Woes: It’s Not Me, It’s You
  • 00:02:24 - Offline Conversion Imports: The Real MVP
  • 00:03:31 - John Moran’s Secret Recipe for Lead Gen Success
  • 00:04:40 - PMax vs. Lead Gen: The Ultimate Face-Off
  • 00:07:18 - Spam Leads: Identified, Declassified, Neutralized
  • 00:12:55 - A Feeder Strategy Case Study Walks Into a Bar...
  • 00:17:31 - Results So Good, They’re Practically Smug
  • 00:22:15 - The Algorithm’s Favorite Snack: Real ROI
  • 00:25:53 - Wrapping Up: Insights That’ll Make Your Brain Do a Happy Dance

LINKS AND RESOURCES:

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Mentioned in this episode:

Tier 11 Data Suite

AdCritter for Agencies

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam