Episode 651

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Published on:

6th Dec 2024

The #1 Thing You’re NOT Doing Right Now to Crush It in 2025…And How to Fix It

Ralph and Lauren are discussing the critical moments of business planning and how to evaluate and improve team dynamics, agency partnerships, and overall strategies heading into the new year. Get ready to explore the nuances of prioritizing resources, testing new initiatives, and aligning goals to achieve scalable success. Their strategy over tactics approach offers information you can use to maximize opportunities for your business(es) in 2025!

Chapters

  • 00:00:00 The Starting Line: Welcome to the Show
  • 00:00:34 Holiday Chaos and Quirky Traditions
  • 00:05:53 Crystal Ball Time: Plotting the 2025 Vision
  • 00:07:24 Is Your Team Crushing It or Coasting?
  • 00:13:54 Strategy Isn’t Just a Buzzword—It’s the Game
  • 00:20:02 Lunar New Year, Anyone? Cultural Marketing Wins
  • 00:22:29 Finding Your Goldmine Clients (Hint: They’re Loyal)
  • 00:23:04 Meta vs. Google: Which Channel Deserves Your Love?
  • 00:24:59 Big Goals, Tiny Steps: The Secret to Crushing 2025
  • 00:27:12 Test It, Scale It, But Don’t Break It
  • 00:32:15 Post-Mortem on 2024: Wins, Fails, and WTF Moments
  • 00:39:05 Signing Off: Kind Words and Big Plans

LINKS AND RESOURCES:

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Mentioned in this episode:

Tier 11 Data Suite

AdCritter for Agencies

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam