EP76: Testing and Scaling Facebook Campaigns with $1/Day Boosted Posts
Chris Mattock, CEO of FlowMotion Agency, joins the experts to detail how boosting posts in Facebook has been “game-changing.” Listen to learn the strategy and the targeting they use to vet and test posts before they become Facebook campaigns, so you can gain momentum to scale your campaigns, build-up your fanbase, and generate more customers.
IN THIS EPISODE YOU’LL LEARN:
- What DJing and Facebook ads have in common and how this simple analogy can help you keep your audience engaged.
- How FlowMotion Agency is using Facebook boosted PPE posts to generate conversions at a fraction of the cost of the Website Conversion Objective.
- The 3-Part process FlowMotion Agency uses to create a Facebook ad with a high relevance score (« and how you can apply it to your strategy).
- The audience size FlowMotion Agency targets to keep cost per acquisition (CPA) low.
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Episode 49: Boosted Posts: Microtargeting and Other Advanced Uses of Facebook’s “Easy Button”
Episode 51: How to Generate Traffic, Leads, and Sales with Social Media
Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1]
Episode 68: 3 Elements of High-Converting Video Ads [Part 2]
Episode 69: How to Structure a High-Converting Facebook Campaign
Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns
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