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Published on:

13th Dec 2016

EP75: How Facebook Ads Decided the U.S. Presidential Election

In case study fashion, the experts examine how Facebook ads played a pivotal role in the 2016 election. Listen to learn how the tactics used in the bid for the White House are directly applicable to all brands, and how you can use Facebook ads to gain “votes” for people to read your content, opt-in to your Lead Magnet, or buy your product.

IN THIS EPISODE YOU’LL LEARN:

  • The Facebook advertising strategy that impacted and informed voters and ultimately led to over $250 million in fundraising.
  • How the 80/20 principle was used to change the course of the election and how it can be applied in your campaigns.
  • The capability Facebook lends to advertisers that had a profound effect on the election and how every business, no matter the industry or budget, can do the same.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Dominate Web Media’s Facebook Ads Specialist Certification

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

Episode 72: How DigitalMarketer Generated 500% ROI in 3 Days Using Facebook Messenger

Episode 74: $30k in 3 Months with Push Notifications

Inside the Trump Bunker, With Days to Go

How the Trump Campaign Built an Identity Database and Used Facebook Ads to Win the Election

Here’s How Facebook Actually Won Trump the Presidency

The 80/20 Rule in Business

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

AdCritter for Agencies

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam