Episode 564

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Published on:

2nd Feb 2024

Enemies No More: Using Google and Meta Together for 10x Returns - Part 2

How do you measure the impact of your digital marketing efforts? That's the question that Ralph and Kasim tackle in this episode, where they continue their discussion about attribution. They reveal the hidden pitfalls of data tracking, the dynamic nature of advertising platforms, and the essential role of full-funnel marketing strategies. The episode also emphasizes the importance of being flexible and agile in the digital arena, providing useful tips and tricks for marketers who want to thrive in this competitive space.

Chapters:

  • 00:00:00 - Welcome: How to Master Digital Marketing and Attribution
  • 00:03:03 - The Big Question: How Do You Track Your Marketing Results?
  • 00:05:18 - Case Studies: What Works and What Doesn't in Attribution
  • 00:07:20 - Deep Dive: Unraveling the Mysteries of Attribution
  • 00:09:58 - Recap: The Main Points from the Attribution Talk
  • 00:22:22 - Tech Talk: How Regulations Affect Your Marketing Strategy
  • 00:24:41 - Google's Match Rate: How to Interpret and Improve It
  • 00:27:33 - Cambridge Analytica: What We Can Learn from the Controversy
  • 00:29:57 - Future Focus: How to Stay Relevant in the Digital World
  • 00:31:05 - Multi-Channel Marketing: How to Reach Your Customers Where They Are
  • 00:38:02 - Non-Conversion Campaigns: How to Boost Your Brand and Engagement
  • 00:43:06 - Media Buyers: How to Upgrade Your Skills and Value
  • 00:48:23 - Brand Awareness: How to Measure and Increase It
  • 00:50:50 - Reality Check: The State of Digital Marketing in 2024

LINKS AND RESOURCES:

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Mentioned in this episode:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam