Episode 642

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Published on:

5th Nov 2024

7 Key Takeaways to Supercharge Your Business Growth from The Smart Marketer Conference

Ralph and Lauren talk about the value of in-person connections and insights from recent conferences. Ralph shares his experiences from a Smart Marketer event, pointing out the importance of networking beyond scheduled sessions and the impact of an engaged audience. Lauren adds her perspective, gearing up for WebinarCon, where she anticipates learning cutting-edge techniques in webinar funneling. Together, they discuss key takeaways, from maximizing product launches through presales to scaling service offerings without sacrificing quality. Their shared stories have a central message: success often lies in connecting authentically, refining strategies, and staying open to new approaches in marketing and business growth.

Chapters

  • 00:00:00 - Welcome to the Perpetual Traffic Podcast
  • 00:00:29 - Conference Insights and Energizing Takeaways
  • 00:01:29 - WebinarCon: The Power of Webinars
  • 00:05:50 - Smart Marketer Event Highlights
  • 00:09:52 - Networking and Making Connections
  • 00:13:31 - Pre-Sales Strategy for E-commerce
  • 00:17:52 - Limited Batch Launch Strategy
  • 00:19:13 - Pre-Selling Courses: Lessons Learned
  • 00:21:16 - Niche Down to Scale Up
  • 00:24:37 - Cutting Through the Noise
  • 00:27:25 - Optimizing Appointment Bookings
  • 00:34:52 - Concluding Thoughts and Takeaways


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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam