Episode 643

full
Published on:

8th Nov 2024

The 3 Most Frequently Asked Questions from Marketers Answered!

Ralph talks about the big questions clients are asking as they gear up for 2025: planning strategies, managing campaign expectations, and optimizing ad performance. He breaks down examples from brands across various sectors—covering everything from case studies on large national brands to niche and hospitality businesses. Ralph shares insights on how Tier 11 approaches campaign iterations, creative strategies for user-generated content, and the layered landscape of influencer marketing. This episode is packed with straightforward, no-nonsense advice for making solid marketing moves that can set businesses up for a strong start to the new year.

Chapters

  • 00:00:00 - Introduction and Solo Host Spotlight
  • 00:00:35 - Preparing for Strategic Shifts in 2025
  • 00:01:55 - Frequently Asked Client Questions
  • 00:03:49 - National Brand Case Study
  • 00:07:29 - Insights from a Hospitality Sector Case
  • 00:11:10 - Success Story: Niche Business Tactics
  • 00:14:42 - Mastering Campaign Frequency & Strategy
  • 00:19:16 - Creating Powerful UGC Content
  • 00:25:30 - Levels of Influence: A Guide to Marketing Strategies
  • 00:29:35 - Final Thoughts and Audience Connection

LINKS AND RESOURCES:

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Mentioned in this episode:

AdCritter for Agencies

Tier 11 Data Suite

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam