Episode 516

full
Published on:

15th Aug 2023

A 61% Increase in New Customers and a 45% Drop in CAC Selling a “Meta-Friendly” product

Ralph and Kasim are joined by Kobi. They discuss a case study that highlights the power of cross-platform advertising for customer acquisition. They examine how a client's Facebook ads led to increased traffic and awareness, while their Google ads sealed the deal and closed sales. By understanding the different audiences, product needs, and stages of the customer journey, marketers can strategically create a cohesive, multi-platform advertising campaign that maximizes results.

Chapters:

  • 00:00:00 Kickoff: The Power of Cross-Platform Advertising with Kobi
  • 00:03:20 Leveraging Data to Optimize Social Media Platforms Choice
  • 00:06:19 Analyzing Advertising Shifts and Their Sales Impact
  • 00:12:51 How a Product Change Can Boost Customer Acquisition Rapidly
  • 00:18:17 Tapping into Google: Traffic & Attribution for High-End Products
  • 00:22:23 Risks of Neglecting Top-of-Funnel Marketing in Google Campaigns
  • 00:26:20 Strategies to Enhance Conversions and Business Success
  • 00:33:01 Overcoming Stakeholder Hesitations: Changing the Narrative
  • 00:37:24 The Value of Incremental Ad Investments & Scalability Insights
  • 00:42:15 Delving into Activation Ads & Effective Consumer Guidance
  • 00:46:36 Revisiting: Enhancing Customer Loyalty with Post-purchase Measures

LINKS AND RESOURCES:

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Mentioned in this episode:

CSO Link

New Ecommerce Strategies Webinar

AdCritter for Agencies

Tier 11 Data Suite

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam