Episode 597

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Published on:

28th May 2024

Why you're doing YouTube Ads wrong with Tom Breeze

Ralph and Lauren chat with Tom Breeze, CEO of Viewability, about the changing world of YouTube ads. Tom explains how user behavior and ad strategies have shifted, thanks to new tools and trends. He breaks down a three-act storytelling approach for crafting engaging, effective ads that convert. If you’re aiming to up your YouTube game, this episode is a must-listen!

Chapters:

  • 00:00:00 – Welcome to the Perpetual Traffic Podcast!
  • 00:00:39 – Join Our Telegram Group: Get the Inside Scoop
  • 00:01:09 – Meet Tom Breeze: The YouTube Ad Maestro
  • 00:04:42 – Tom's Unconventional Agency Model: Viewability Unleashed
  • 00:09:12 – The Birth of Viewability: Tom's Origin Story
  • 00:11:34 – High-Risk, High-Reward: Performance Partnership Model
  • 00:14:07 – Building Trust and Delivering Results
  • 00:16:19 – Future-Proofing Your YouTube Ads: Trends and Strategies
  • 00:19:23 – ChatGPT's Impact on YouTube Search Habits
  • 00:22:15 – Cracking the CPM Code
  • 00:25:38 – The Long-Form Ad Advantage: Strategy for Success
  • 00:28:42 – Decoding YouTube Analytics
  • 00:31:48 – The Cornerstone VSL: Killer Video Sales Letters
  • 00:34:01 – Tom's Three-Act Structure: Mastering Video Content Strategy
  • 00:38:29 – Act Two Unpacked: Problems and Solutions
  • 00:41:05 – Crafting Act Two: Techniques for Problem-Solving Videos
  • 00:43:40 – Act Three Finale: Delivering Solutions and Building Trust
  • 00:52:42 – Tom's Five A's: The Blueprint for Video Marketing Success
  • 00:58:23 – Tom's Reflections: Becoming a Video Marketing Master

LINKS AND RESOURCES:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam