Episode 524

full
Published on:

12th Sep 2023

When You Need a 3rd Party Attribution Tool With Austin Harrison

Ralph engages in a deep conversation with Austin Harrison about the complexities of channel spending and its ripple effects on revenue. Austin, sheds light on the intriguing relationship between advertising on platforms like TikTok and the subsequent revenue on Amazon. Together, they navigate the challenges mid-market companies face during aggressive growth phases and demystify the world of media mix modeling and third-party attribution. Tune in for a masterclass on optimizing multi-channel strategies and achieving business success in the digital age.

Chapters:

  • 00:00:00 - Diving into Multi-Channel Strategies with Austin Harrison
  • 00:03:28 - Evaluating Advertising Impact: Tools & Metrics Beyond the Platform
  • 00:07:05 - Scaling Ambitions: Transitioning Business Owners to the Next Phase
  • 00:10:06 - Harnessing North Beam: Efficient Marketing Approaches
  • 00:12:27 - Fine-Tuning Campaigns for Optimal Growth and ROI
  • 00:17:38 - Perfecting the Marketing Symphony: Media Mix Essentials
  • 00:20:15 - Navigating Mid-Market Growth Hurdles with Northing Solutions
  • 00:23:21 - Decoding Media Mix Modeling: Innovative Approaches
  • 00:26:45 - From TikTok to Amazon: Analyzing Channel Spending's Direct Revenue Effects
  • 00:30:08 - Gauging Meta's Role in Meeting Ad Goals
  • 00:34:08 - Smart Budget Allocation for Maximizing Profits
  • 00:37:23 - Prioritizing Business Insight Before Investing in External Tools

LINKS AND RESOURCES:

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Mentioned in this episode:

New Ecommerce Strategies Webinar

Tier 11 Download CaAMP

AdCritter for Agencies

Tier 11 Data Suite

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam