Episode 481

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Published on:

11th Apr 2023

14 Irresistible CRO Tools You Must Use to Increase Conversions

Perpetual Traffic delves into the latest online marketing tools and strategies in this episode. Topics covered include the potential impact of Universal Analytics Tracking's shutdown, the importance of reliable funnel building tools like Click Funnels, and proper tracking and integration with Zapier for effective lead generation. The hosts also discuss the use of Snipy for claiming credit and retargeting on social media, the significance of split testing, and their favorite tools for designing traffic flow. This episode provides valuable insights for businesses seeking to optimize their online marketing efforts.

In This Episode, You'll Learn:

  • 00:00 - Universal Analytics Tracking to stop working in July
  • 04:59 - ClickFunnels: Reliable digital product space funnel building tool
  • 05:45 - Borrowing authority with iOS update
  • 06:19 - Go High Level: Most disruptive software in marketing space
  • 07:53 - Tool sets for local service-based businesses
  • 11:04 - Importance of Zapier for online tracking and integration
  • 13:01 - Reverting to ClickFunnels after plummeting conversions
  • 15:04 - Mouse Flow and heat tracking prebuilt templates
  • 15:46 - Lead Pages: Former fan's critique of pricing strategies
  • 18:29 - Sniply for credit claiming and retargeting on social media
  • 20:30 - Insta Pages for quick landing pages
  • 21:17 - Favorite tools for designing traffic flow: Fma and Canvas
  • 24:25 - Split testing tools and Google Optimize to sunset in 2023
  • 27:18 - Good split testing tool
  • 32:18 - Figma: Preferred tool for creative team

Tools Mentioned:

LINKS AND RESOURCES:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam