Episode 482

full
Published on:

14th Apr 2023

11 Life-Transforming AI Tools You’re Not Using…But Should

In this episode of Perpetual Traffic, Ralph and Kasim discuss various AI tools that can be used to make money. They cover tools like Zapier, ChatGPT, and Tweet Hunter, which can help with legal protection, Twitter threads, and data visualization. The hosts also touch on the importance of personality in YouTube chat and the limitations of threads in online courses. They recommend subscribing to The Rundown newsletter for the latest AI news and updates and mention the book Life 3.0 by Max Tegmark. Additionally, they discuss the potential of AI to replace certain professions and the need for universal basic income. This episode offers valuable insights into the ways AI can be leveraged for business and the impact it may have on society.

In This Episode, You'll Learn:

  • 00:00 - AI Tools and Resources: An Introduction
  • 04:23 - AI Beats Radiologists and Other Professionals
  • 06:57 - ChatGPT: A Powerful AI Tool to Use Like a Person
  • 07:47 - Consider Inviting Kasim Aslam as a Guest on the Show
  • 09:37 - Tweet Hunter: A Useful Tool for Twitter Threads
  • 12:15 - Lengthy Terms of Service and NDA Agreements Can Be a Burden
  • 16:02 - Limitations of Threads in Online Courses and Tweet100.io
  • 18:59 - Personality is Important in YouTube Chat
  • 24:07 - Playing with Digitized Versions of Ourselves
  • 24:18 - Guest Availability Uncertain
  • 26:08 - Be Cautious When Using AI for Writing: Accuracy Not Guaranteed
  • 27:08 - Twitter Sentiment Analysis: A Cool Tool to Use
  • 29:02 - Zai Zai's ChatGPT Integration Has Overwhelming Implications
  • 30:40 - Follow Kasim Aslam on Twitter for New and Interesting AI Updates

Tools Mentioned:

LINKS AND RESOURCES:

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

AdCritter for Agencies

Tier 11 Data Suite

Transcript
Speaker:

You're listening to Perpetual Traffic.

Speaker:

Hello and welcome to the Perpetual Traffic Podcast.

Speaker:

This is your host, Ralph Burns and this is the show where we share cutting edge strategies and acquiring leads and sales to acquire more customers for your business through traffic.

Speaker:

And today we're not gonna talk about traffic.

Speaker:

We're gonna talk about A I, but there's so much hubbub about like that hub hub, hubbub about chat, chat.

Speaker:

GP T people are probably confused as to where to go right now, what to do and what tools to use and we're gonna eliminate that confusion entirely by your carefully curated A I related list here today.

Speaker:

I don't think we're gonna eliminate it entirely.

Speaker:

I think we're actually, we might add to the confusion, but in a really fun way.

Speaker:

Well, I'm trying to overpromise and under deliver in this podcast.

Speaker:

That's what we do here on this podcast every week.

Speaker:

So, you know, and one new A I world authority comes out, it's seemingly every day.

Speaker:

So we've already anointed you the world's authority on A I just in general.

Speaker:

So it's only appropriate that you create this list.

Speaker:

Yeah, I've been obsessive Ralph.

Speaker:

So here's what I do is any time I want to learn anything I buy every book available on the topic.

Speaker:

I watch every video, every interview I take the tutorials.

Speaker:

I'm not the authority.

Speaker:

By the way, every time I learn more about a, I, I realize how little I know, but I'll say just for the listener, if you do want to do a deep dive, I've read most of the top line books And the best one so far is Life Three point oh by Max Tigar, whose name I'm probably mispronouncing.

Speaker:

And what I like about it is he doesn't try to explain a i from a technical perspective because I'd never understand it.

Speaker:

But he kind of explains the implications and it's a relatively old book as far as A I is concerned, it was published in 2017, but he's an M I T professor Super, super, super sharp cat.

Speaker:

So I'd go track that one down.

Speaker:

And then also there's an interview between Sam Altman and Lex Friedman that's relatively new.

Speaker:

And it's amazing and it really kind of helps you start to understand what's happening, what's important.

Speaker:

So we'll leave links to that in the show notes.

Speaker:

But dude, what's funny about A I is I do, I'm a card carrying prepper like I've got potassium iodide in my home and I've never felt more optimistic about humanity than I have.

Speaker:

I, it's like what is available to us all of a sudden the commoditization of knowledge, thought processes, computing power, how it's going to decrease the cost of power in general, which is at the root of our money right now.

Speaker:

You know, we have an oil backed currency like it's un on a long enough time line.

Speaker:

It's like Star Trek Utopian.

Speaker:

Now on a short timeline, everybody loses their jobs and we have to vote in universal basic income.

Speaker:

But, but in the meantime, there's this messy middle where I think we can use A I to make a bunch of money.

Speaker:

I've got a ton of tools to go through and I'd love for you to just start lobbing grenades at me as I go through these.

Speaker:

Cool.

Speaker:

Hm.

Speaker:

Yeah.

Speaker:

Can you mention the book yet again?

Speaker:

For the listeners?

Speaker:

You said that very quickly?

Speaker:

Yeah.

Speaker:

Life three point oh max tag, Mark Teg Mark.

Speaker:

He's a, he's an M I T professor and he just talks about A I from like uh a philosophical perspective which I think is really important.

Speaker:

I'll give you an example as to why the developers who are building A I mechanisms don't know how they're built.

Speaker:

They don't know, they'll be the first ones to admit this.

Speaker:

And when you watch these interviews, you start to, you kind of grapple with this idea that what they've done is instead of coding rules.

Speaker:

Like if this, then that accept when that's just software, what they've done with A I is they've built these neural networks, basically these digitized neural networks.

Speaker:

And this is a dummy explaining to you something that he doesn't understand himself.

Speaker:

So this is just like the dumbest surface Surfas version.

Speaker:

But they built these digital neural networks and then they give the network input and output information.

Speaker:

So the simplest example that was explained to me was, you know, here's 1000 images of people, a human tells you, oh, this is a man, this is a woman, so man, woman, man, man, man, woman, woman, man, woman and, and you go back and forth and the neural network establishes the rules for itself and starts to tell you oh man, woman, man, woman, but you don't know, technically speaking, strictly speaking what it is, you know, is it the high cheekbones?

Speaker:

Is it the long hair?

Speaker:

Is it the broad shoulders is like it builds its own Rules engine and you think like OK, well, that imagery example is pretty good.

Speaker:

But if you extrapolate that across every level of analysis, what's crazy is A I is beating right now today, radiologists 1000 times out of 1000 the A I gets radiology readings right, more accurately than any radiologist alive.

Speaker:

And this is a $400,000 a year job that this computer just replaced as soon as the insurance companies can like grapple with how to properly insure this A I beats radiology and it's going to beat a lot of things.

Speaker:

And so you know, you can hide from it if you want to.

Speaker:

But what I'd recommend is leaning into it and it's not hard to lean into it.

Speaker:

That's the best part.

Speaker:

What's cool about A I is you're not actually learning a new skill set.

Speaker:

You're learning how to talk to a new friend is the way I propose or I posit that we play with this and I'll show you what I mean with a couple of these different tools if you're interested in getting information without they overwhelm, I subscribe to a ton of newsletters that offer you daily updates on A I my three favorite in this reverse order for third place.

Speaker:

We have T L D R A I. So the T L D R newsletter go to T L D R newsletter dot com and you can sign up for their A I newsletter and it's pretty damn good.

Speaker:

It's my third favorite.

Speaker:

It's worth mentioning.

Speaker:

My second favorite silver medal goes to A I encyclopedia dot com.

Speaker:

Same thing, better formatting a little bit better context.

Speaker:

If you ask me a lot of the same news and updates and information.

Speaker:

But the best one, if you're only gonna subscribe to one, I'm not an affiliate, although it should be is the rundown.

Speaker:

The rundown is I think the most robust, it has the best information, the best context and at the end of every newsletter, it gives you a whole slew of fun little toys to play with with a little input on what each one of them does.

Speaker:

You know magic eraser, erase unwanted background objects and images with the link.

Speaker:

And then I get to go play with magic eraser.

Speaker:

So all the tools that I'm sharing with you.

Speaker:

I found either through the newsletter or by following the bread crumbs provided by these newsletters.

Speaker:

And the rundown has a library.

Speaker:

They have a library that they call their super tools library.

Speaker:

Just go to the rundown dot A I and A I encyclopedia has a very similar library.

Speaker:

But man, there's just like an unbelievable amount of resources here available to everybody.

Speaker:

So I'm gonna dive into the ones that I like.

Speaker:

You know, I'm not gonna mention Chat GP T because everybody knows chat GP T but I will say it's a miracle.

Speaker:

It's a miracle.

Speaker:

It's a blessing of human achievement.

Speaker:

If you haven't played with Chat G BT, maybe don't even listen to the rest of this episode, like say whatever time it is that you're about to use listening to this and go just mess around with chat G BT.

Speaker:

But don't treat it like software, treat it like a person.

Speaker:

I know it's really creepy, but we treat software in a very specific way.

Speaker:

But if you talk to chat GP T, like it's a living entity, you get way more out of it and then you can massage it really, really well, you know, you can tell chat GP T like, hey, talk to me as though you're Marcus Aurelius and then start asking questions and chat GP T is gonna respond to you the way Marcus Aurelius will respond to you.

Speaker:

And if you think about like the implications there, it's unbelievable.

Speaker:

So chat GP T aside, the first tool I'll mention is Synthia Synthia dot I O it's A I generated videos from plain text.

Speaker:

Now, the videos I if you ask me, they're actually kind of creepy like you, what I'm looking at right now is there's an attractive young woman who's reading whatever it is that we would type in this text box and she can do it in any language so or not any language.

Speaker:

But you know, they have like English, Spanish, German, French.

Speaker:

So all these major languages and I can choose a man or a woman, different races, different ages.

Speaker:

Now, they don't look 100% human just yet.

Speaker:

But I think everybody should go play with this tool because you need to see what's coming.

Speaker:

It kind of looks like an Android only if I'm paying a lot of attention.

Speaker:

But if I'm not paying attention, some of these look super legit.

Speaker:

And if you're spending money on media, production, creation tutorial videos, ad videos, how to videos compared to what video costs to create.

Speaker:

This is effectively free.

Speaker:

Wow, it's really cool.

Speaker:

That's worth worth playing with a short scene that looks legit.

Speaker:

It's a good thing we have now video for this show, dude.

Speaker:

Well, that's what's crazy too is some of these, I don't, I don't think Synthia does this but some of these tools let you upload your videos of you and then it like digitizes you.

Speaker:

Oh, wow.

Speaker:

No, I just lied to you.

Speaker:

Synthia does do this.

Speaker:

You can create your own high quality custom A I avatar including your voice.

Speaker:

Can we like replace ourselves in this podcast with A I?

Speaker:

Probably we should, people would like the digitized version of us better.

Speaker:

Anyway, my digital costume would go on way less political rants.

Speaker:

Well, you know, it could exacerbate or, or emphasize that side of your personality too, or it could go just way this would become a, like a Libertarian who hates other Libertarians podcast and again, just go play with it.

Speaker:

All of these, just go play with them.

Speaker:

So like you can create a free eye video here.

Speaker:

It's just unbelievable what's possible and you can tell the A I exactly what to say.

Speaker:

So, Synthia, we'll leave all the links to these in the show notes.

Speaker:

That's number one.

Speaker:

Number two is Tweet Hunter dot I O I've been diving really deep into Twitter, actually write a Twitter thread every single day.

Speaker:

I took a Twitter master class and they said the growth strategy in Twitter is to write threads and they recommended writing one a week.

Speaker:

And I was like, well, I'll write one a day and I've been doing that dude, my Twitter's blown up but the tool that's helped me the most is Tweet Hunter and it has a I driven recommendations based off of who I follow what I say, what they think is right for me.

Speaker:

And then also a I powered writing, which I'm sure is just GP T powered, you know, API integration, but it's through the lens or through the paradigm of Twitter, which ends up being like, really helpful and really cool.

Speaker:

So if you're a Twitter user or wanna get into Twitter, Tweet Hunter is super cool and has way more features than I'm mentioning here.

Speaker:

But the A I driven writing has been really helpful.

Speaker:

I never use the writing wholesale.

Speaker:

So if you see my tweets, I actually wrote those tweets.

Speaker:

But what I really like a I driven writing for is ideation.

Speaker:

It's really nice to have it come up and say like, oh, here's an idea, here's how you break it down.

Speaker:

Or even if I have the idea Twitter threads are hard sometimes because you're breaking up a big idea into small bullets.

Speaker:

And so like, teach me how to break that up and then I rewrite it myself.

Speaker:

So the idea behind what Tweet Hunter offers is really, really cool.

Speaker:

OK.

Speaker:

Got it.

Speaker:

The content is you, but it helps, you said break them up or at least have a cohesive thought on each separate part of the thread.

Speaker:

Yeah.

Speaker:

So basically I'll write an article and then say, hey, turn this into a Twitter thread.

Speaker:

And, you know, Twitter has character limitations and the threads need to be broken up in really specific ways.

Speaker:

And the way that Twitter threads are written isn't necessarily the way that people write.

Speaker:

You tend to write in larger ideas.

Speaker:

And then Twitter wants you to break it up into smaller little bite size pieces, which is actually easier to read.

Speaker:

So it's more for the reader than it is for the writer totally.

Speaker:

Instead of a wall of text.

Speaker:

I mean, it's like choked out.

Speaker:

Then you can like and retweet like each individual idea.

Speaker:

So it helps with that like making each individual.

Speaker:

Yeah.

Speaker:

Breaking it up.

Speaker:

OK.

Speaker:

Yeah.

Speaker:

Super interesting.

Speaker:

And that's a good way to think about it.

Speaker:

So you want every individual idea wherever possible to be tweet stand alone?

Speaker:

That that's what I was getting at.

Speaker:

OK.

Speaker:

Which I think it's hard for some people to be able to do like, you know, I'm still not good at it.

Speaker:

Like my Twitter threads are probably not, they're still not like gold standard Twitter threads, but I'm getting better and it's tools like these make it possible or at least make it a little bit faster.

Speaker:

To be honest with you.

Speaker:

Is there a limit to how many threads should be in a single thread?

Speaker:

Because I've seen some seems like 12 to 20 is about the limitation because then people drop off.

Speaker:

But in the course that you took like what would be your recommendation and does Tweet 100 dot I O help you with that?

Speaker:

Yeah.

Speaker:

Well, it's a good question.

Speaker:

I don't know if they help you with that.

Speaker:

What I do if mine get too long.

Speaker:

We break it up into part one and part two.

Speaker:

Got it.

Speaker:

I'm with you.

Speaker:

I think like 15 is about as much as we'll go.

Speaker:

And then after that, it gets a little exhausting and I might have a couple that are a little bit longer than that, but not many.

Speaker:

Ok, cool.

Speaker:

So we got Synthia dot I O Well, leave links in the shouts for all of this as well as the books and the newsletters that you mentioned at tweet hunter dot I O what's next dock ays dot com?

Speaker:

Dude, this thing is freaking amazing.

Speaker:

You upload any PDF document that you want.

Speaker:

I uploaded a blood test that I took and then I can get, they want to see what your chem seven is your man, dude here.

Speaker:

That's crazy.

Speaker:

And then I'm gonna ask it like, how is my cholesterol?

Speaker:

And it just occurred to me, Ralph that we're showing video.

Speaker:

Now.

Speaker:

We'll have to uh yeah, we'll have to blur this out postproduction.

Speaker:

I didn't realize that you had herpes.

Speaker:

Oh my God.

Speaker:

Do you know you don't remember that night?

Speaker:

Barely.

Speaker:

And it got dark.

Speaker:

So I've uploaded a PDF document of a blood test and I asked it about my cholesterol levels and it's like your L D L cholesterol is slightly elevated, which may indicate an increase.

Speaker:

But what's cool is if I had a contract for instance, or an agreement or terms of service, anything in a PDF, you upload it and then you can ask it summary questions.

Speaker:

And so when somebody sends you, I, I'd use this for agreements.

Speaker:

Somebody sends you their N D A or, you know, this big heavy, you know, whatever it does have some file size limitations.

Speaker:

I tried to upload my book and it wouldn't take it.

Speaker:

I hate reading that stuff.

Speaker:

I do too.

Speaker:

And so it's cool to have like this little A I bot that, you know, will tell you, oh, here's what you should worry about.

Speaker:

Here's what this means.

Speaker:

Here's the terms of service, here's whatever.

Speaker:

That's a killer.

Speaker:

Yeah.

Speaker:

Last time spent reading Docs, I got a 17 page N D A last week.

Speaker:

I'm like, oh my God.

Speaker:

I know.

Speaker:

So when people send me that stuff, I'm just like what you're asking me not to do business with you like I have to really want, yeah, that's a long story.

Speaker:

I sign N D A s for new prospects when we do the Google Ad account audit.

Speaker:

And people are like, oh yeah, just sign my N D A. I'm like, no, I actually have a, I have a page.

Speaker:

If anybody has any interest, you can go to sol dot com forward slash N D A. And it's just a page that says why we don't sign N D A s and we talk about how the language is opaque.

Speaker:

It subjects you to abuse of litigation organizations are transient.

Speaker:

So I've signed an N D A with one group that got sold to another group and now I'm beholden to this other group and there was a conflict of interest there.

Speaker:

Now, I will sign an N D A for far enough along if I really think we're gonna do business together if I really want your business.

Speaker:

But early stage when you send me over just that like, oh, I downloaded this from Legal Zoom N D A, I'm not signing that thing.

Speaker:

And if you're listening, don't sign those, they're so dangerous.

Speaker:

Nobody realizes how dangerous they are.

Speaker:

Don't the other alternative is if it's important you have to have your attorney looking over it and ours is $600 an hour.

Speaker:

So I was just gonna say, I mean that to be able to do this at least cover your yourself and then saying, all right, well, maybe if you need to get the final stamp of approval, then you send it off to your lawyer if it does go that way.

Speaker:

But man, this is a good one.

Speaker:

That's cool.

Speaker:

That's dois dot com.

Speaker:

The next one I love, I'm huge into youtube obviously, but there's chat youtube dot com.

Speaker:

Here's what's cool about it.

Speaker:

You give chat youtube dot com a link to any youtube video and then you can talk through that video and you can ask your questions about that video.

Speaker:

So it summarizes the video for you and then it allows you to have conversation with whoever's on the video really basic.

Speaker:

Again, it's just a chat GP T integration with the modified U I funneled in a way that makes it a little bit more engaging.

Speaker:

And when I give chat GP T youtube, it always messes it up, it always pulls the wrong video.

Speaker:

This doesn't for some reason.

Speaker:

So however, it is built out, the API integration obviously works better.

Speaker:

So it summarizes it like bullet point style even if it's like, what impact can we expect?

Speaker:

I uploaded a video on the economy.

Speaker:

So I'm gonna ask it what impacts we can expect this year.

Speaker:

And it says the video doesn't specifically mention any potential impacts for this year.

Speaker:

The speaker does discuss the need for regulation of emerging technology and how it could impact industries.

Speaker:

It's just like a fun, especially for longer form videos, you know, some of the videos I watch like four hours long and if you just want to get to the root right in the middle and then start, how accurate is it seven on a 10 scale.

Speaker:

OK.

Speaker:

So it's not got you.

Speaker:

Yeah, I've uploaded some videos, you know, I've been watching all these A I videos with Sam Altman and I uploaded some of those and it does a pretty good job.

Speaker:

There's this book called Make It Stick.

Speaker:

Have you heard of Make It Stick?

Speaker:

Do you know what I'm talking about?

Speaker:

No, the book came from university back study.

Speaker:

I forget the university or maybe it was universities and all they did was identify what it actually takes to learn, make it stick what it takes for people to learn.

Speaker:

The book should be an infographic, to be honest with you.

Speaker:

I think they just wanted a book so they could get speaking gigs.

Speaker:

But it's a really good piece of information regardless it came down to after you've learned something.

Speaker:

So after you've read something or after you watched a video, it's repetition of those concepts often through testing, but not necessarily through testing.

Speaker:

This is why flashcards have always been so helpful.

Speaker:

So after you watch a video upload that video into something like chat, youtube and then just go chat with the video about 5 to 10 of the best concepts.

Speaker:

And that alone is going to help you with your retention.

Speaker:

And I think little tools like this again, don't treat it like a software treat it like a person that helps you with your learning and your retention.

Speaker:

And your idea is this the chip Heath book not made to stick.

Speaker:

No, make it stick it stick.

Speaker:

OK.

Speaker:

Made to stick.

Speaker:

I have read, that's what I'm not learning.

Speaker:

I don't know, I read it.

Speaker:

It wasn't bad but it wasn't, you know, there's this weird trend, dude where people take really simple concepts that could just be like a good blog and then they turn it into a whole book and that's how I felt about this.

Speaker:

Like it was a really good concept but I mean, this didn't need to be a book.

Speaker:

Um Yeah, because made to stick is more marketing based.

Speaker:

No, this is make it stick.

Speaker:

I think, I think Brandon Turner told me about this, right?

Speaker:

We will, we will leave the correct link in the show notes, notes.

Speaker:

Let's start youtube, go chat with any youtube video.

Speaker:

It does better with some people than others.

Speaker:

The stronger the personality of the person, the more distinct the personality of the person in the video, the better the chat is.

Speaker:

So if you get people that are like really divisive, then the chat gets kind of fun.

Speaker:

The next one is a crafter dot A I which lets you create Google ad copy.

Speaker:

And again, probably just a GP T A I integration.

Speaker:

I don't know that for a fact.

Speaker:

But the interface, the output, the training really well done and not too expensive, you know, like €20 a month here, €30 a month.

Speaker:

I think that you're on the dollar right now.

Speaker:

Are Peru?

Speaker:

Aren't they pretty much you know, for 30 bucks a month you can create 200 ads a month and we're a massive agency and we don't create, well, we probably do, but I had to think about it.

Speaker:

You know what I mean?

Speaker:

You're not often creating that many ads, especially after your ads are already created.

Speaker:

The split testing after the fact happens in app.

Speaker:

Cool little tool really worth playing with, especially for Google ads.

Speaker:

Got it.

Speaker:

Yeah.

Speaker:

But if you're doing any ad copy creation, I've never used these wholesale instead.

Speaker:

You just use it for idea.

Speaker:

I don't, that's the thing, dude, that's the thing about A I is I don't think anybody should use any of this crap wholesale yet.

Speaker:

We'll get there.

Speaker:

But yeah, if you're just writing a blog in A I and publishing it, like you're asking for so much trouble.

Speaker:

God.

Speaker:

I mean, that's why I asked you before.

Speaker:

Like, how accurate is it?

Speaker:

It's like 70 to 90% but the 10% might make a really big difference.

Speaker:

Well, and because with, with the proliferation of A I, it will make all the difference, right?

Speaker:

Like that'll be how people start to tell for sure, for sure.

Speaker:

So all these tools, it seems like most of them have a free version because we've gone through Synthia dot I O Tweet Hunter die at I O duck Ays dot com, which is 100% free.

Speaker:

Like I, and they haven't asked me maybe I'm on the premium version and once I get to a certain number of files or a certain file size, but it hasn't asked me anything yet.

Speaker:

A lot of these A I tools, I think they're, it's actually really intelligent.

Speaker:

Just go back delete.

Speaker:

Yeah.

Speaker:

Yeah.

Speaker:

And then someday I have to type permanently delete.

Speaker:

I don't want people to see all my medical records.

Speaker:

Oh.

Speaker:

Uh, oh, well, we've already revealed it.

Speaker:

Yeah, the herpes, the herpes was the least of which I was a little, a little, it has a little herpes in.

Speaker:

It's true.

Speaker:

Digital.

Speaker:

Her look it up.

Speaker:

If you have feedback for us, go to perpetual traffic dot com forward slash better, worse.

Speaker:

Uh I can make this podcast worst.

Speaker:

Ok.

Speaker:

So we got A dot A I for Google ads and then what just teeing you up and just trying to pump up your authority here.

Speaker:

You and I love shows like this.

Speaker:

Hopefully, like there's a certain percentage of our listeners who are like, you just want to go out and play with the tools.

Speaker:

I'd rather have somebody smart, go out and play for the show, you know, curate the list for me you're mentioning, dude, I've played with hundreds of these little and most of them, most of the guys you play with.

Speaker:

Yeah, it's a little, a little neurotic.

Speaker:

Um This next one is my, is maybe for me it's very advantageous for myself.

Speaker:

I'm doing the hard work do pro P us dot pro.

Speaker:

Dude, this one's nuts.

Speaker:

It's nuts.

Speaker:

What it does?

Speaker:

You upload a long form video or it doesn't have to be long form, but you upload a longer video and 100% A I driven.

Speaker:

No human intervention whatsoever.

Speaker:

It identifies where in the video the Golden Nuggets are, it edits the video according to where the avatar speaking, the person speaking is and then it cuts it into according to them Hermoza style short clips.

Speaker:

I've uploaded my own videos in this and dude, it's insane.

Speaker:

Like the A I knows if I have three minutes worth of content.

Speaker:

It goes, oh, here's the 45 seconds that were actually really good and it pulls it out, it edits it and it does it in this really fun like super fast way.

Speaker:

It's unbelievable.

Speaker:

It's unbelievable A I face detection A I highlighting it, auto transcribes auto captions, auto crops and I don't understand this.

Speaker:

It's free to use.

Speaker:

You can use, you can upload 10 hours worth of videos and get 100 clips.

Speaker:

So if you have any videos created whatsoever.

Speaker:

This thing, it's amazing, man.

Speaker:

It's amazing.

Speaker:

I'm just like, so you guys using it?

Speaker:

Yeah.

Speaker:

So I found this 1 72 hours ago.

Speaker:

I actually found this one through one of the newsletters.

Speaker:

So I sent it to my marketing team and I was like, hey, fellas, this is what we're doing now because my team is doing all this crap by hand.

Speaker:

Yeah.

Speaker:

Oh, totally.

Speaker:

We just hired a new, we just hired a new guy to do exactly this.

Speaker:

I love how they say Alex from Mo style videos.

Speaker:

I know he's become a verb, dude.

Speaker:

That guy, he's so smart.

Speaker:

We should probably have him on the show at some point in time.

Speaker:

I don't know if we can get past podcast guesting.

Speaker:

Although I did hang out at a suite at traffic and conversion.

Speaker:

Anyway, that's neither here nor there.

Speaker:

But yeah, he's definitely more than Alex is Layla her.

Speaker:

I follow her on Instagram and man, she's, she's sharp.

Speaker:

Yeah.

Speaker:

Yeah, she's super sharp.

Speaker:

I don't know her stuff as well as I know Alex is.

Speaker:

But I mean, that book when it came out was just sort of transformative.

Speaker:

I think we did an entire show on 100 million, 100 million dollars.

Speaker:

I know we've mentioned it a bunch of times.

Speaker:

You know, it's funny, Jason said that his book started selling more after that book came out because Alex mentions him.

Speaker:

That's, that's one of Moses's powers.

Speaker:

He went and made Jason a best seller again.

Speaker:

Yeah, that's pretty cool.

Speaker:

He speaks glowingly about Jason in that book, which is so cool when he was really first starting too and he had like no idea what the hell he was doing, which makes it even cooler.

Speaker:

So this is quite the tool.

Speaker:

I've just sent this off.

Speaker:

To my marketing team.

Speaker:

So continue any uh further ones that you have here.

Speaker:

I see a lot of other tabs here.

Speaker:

No, this is my last one.

Speaker:

The other tabs are just me opening things as we're talking about them.

Speaker:

It's uh speak A I dot Co.

Speaker:

Oh no, no, no.

Speaker:

This is my second last one.

Speaker:

I've got one more after this one more after this dude.

Speaker:

This one is mind blowing.

Speaker:

You give it data and it visualizes that data for you.

Speaker:

So for example, you upload all your Amazon reviews and it comes up with data visualization showing you like the common denominators.

Speaker:

The things that are most mentioned most most often the peaks in the valleys, any language data that you have transcriptions from videos, you give it the data and then it comes back and it gives you information and findings on that data that you wouldn't necessarily have seen otherwise.

Speaker:

Uh for example, word clouds heat maps total charts.

Speaker:

What's interesting about it man is it's kind of hard to explain to people how to use because it's for everything, go upload any video transcript in here or go upload and it has a bunch of product examples, competitor analysis.

Speaker:

For instance, it takes takes massive amounts of data and it makes that data actionable.

Speaker:

And it does it by finding like where are the patterns where the connections, where are the common denominators?

Speaker:

And then it does and then it visualizes the data too, which I found really, really, really helpful data visualization for me, especially because, you know, I, I'm a data nerd and I run a data driven agency.

Speaker:

Data visualization is the only time I can ever get my customers to understand what we're talking about, I can show you the charts.

Speaker:

But that doesn't help.

Speaker:

Once I show you the infographic, it's like, oh and that's something that this does I think really well, it's pretty cool.

Speaker:

So you could like upload an Excel spreadsheet or something like that and it will mostly text.

Speaker:

It's like blocks of text.

Speaker:

Yeah.

Speaker:

Feels like it could be.

Speaker:

And I, I haven't used it a ton.

Speaker:

That's the bad part about listening to a guy like me is I'm surface level with everything at this point.

Speaker:

I haven't done deep, deep, deep dives on, but this is one of the ones that I'm definitely gonna but like Twitter sentiment analysis, you know, that's definitely something that I want to use.

Speaker:

So I don't know, man.

Speaker:

I think that is really cool.

Speaker:

And then the very last one that I want to mention you mentioned in our last episode, but it's Zai Zai has a chat GP T integration which Ralph, if you think about the implications of that, anything that you do, you can run through chat GP T and I'll give you an example that I'm playing with right now for myself.

Speaker:

Currently, we send out monthly reports to our clients, they come from data studio.

Speaker:

So the data studio report is generated.

Speaker:

Air table sends the client manager an alert saying, hey, data studio is ready and then the client manager goes through data studio summarizes the report and then prepares an email to send to the client.

Speaker:

What I wanna do and I haven't done this yet because I'm having some issues getting the data studio report in a format that the chat GP T integration likes.

Speaker:

But once I can put it in a format that it can see I wanna send via Zapp, send chat GP T the data studio link, if not the link.

Speaker:

And that's the problem that I'm having this summary.

Speaker:

The information I should say the raw data have chat GP T summarize the raw data into an email to our client with interpretation insights, action items based off of our lexicon of knowledge.

Speaker:

Turn that into an email that goes to the client manager to review a proven send.

Speaker:

And this is one of the bigger tasks that our client managers have.

Speaker:

Like it's hard to go through this data.

Speaker:

Look at everything, prepare it to the last month's data, look forward, prepare to the client's goals.

Speaker:

And I think I can automate that entire process.

Speaker:

70% using chat GP T drop it on the client managers.

Speaker:

So now all they're doing is like the real hard work like the actual confirmation.

Speaker:

But saving on the time of the grunt work.

Speaker:

That's one example of 100 trillion.

Speaker:

You can put anything that has a ZAP integration, you can filter it through chat G BT and bro, the, the implications of that are like it's insane.

Speaker:

It's overwhelming.

Speaker:

Well, I think in the last episode we bumped up Zap here just enough.

Speaker:

But now this makes it even more potentially powerful people.

Speaker:

Dude, Zaire plus chat GP T, I mean, you could build entire businesses off of just that.

Speaker:

So let's do it, let's do it.

Speaker:

Yeah, I'm working on this right now with my E A. Actually, I have some ideas, Ralph.

Speaker:

I'm not gonna share them on the show.

Speaker:

I'm sorry.

Speaker:

And some proprietary ideas for the paid podcast.

Speaker:

That's right.

Speaker:

That's quite a list.

Speaker:

That's a pretty good list.

Speaker:

There's more we are distilling.

Speaker:

We are distilling it down to its essential elements though.

Speaker:

Like, remember, man, not everybody wants to go out and test every known tool to mankind, but we've got some newsletter recommendations.

Speaker:

We've got some actual tools and like I said, I'll leave links in the show notes.

Speaker:

I don't think any of these have affiliate programs at this point.

Speaker:

Some of them are free, some of them are paid.

Speaker:

So you gotta weigh a little of that uh on both sides of the equation.

Speaker:

Yeah.

Speaker:

Synthia dot I O opus dot pro especially dude that opus one is cool.

Speaker:

That is crazy.

Speaker:

Cool.

Speaker:

And then duck ays dot com.

Speaker:

I'm gonna start using that like this week.

Speaker:

Like I have another contract I'm supposed to review later today.

Speaker:

Absolutely.

Speaker:

Very, very cool.

Speaker:

Like I said, we're gonna leave all this in the show notes over at perpetual traffic dot com.

Speaker:

Make sure that you tell us what we can do better over at perpetual traffic dot com forward slash better.

Speaker:

And my sense is that you're probably releasing new and interesting things in the A I front over on your Twitter's feeds over there at Cosm Aslam.

Speaker:

So definitely follow that, follow me over on linkedin, go back and listen to previous episodes as per usual.

Speaker:

Like I said, all resources and show notes are gonna be at perpetual traffic dot com.

Speaker:

Today's A I episode was brought to you by Kasim Aslam.

Speaker:

So on behalf of my awesome co-host, I'm gonna pronounce it correctly.

Listen for free

Show artwork for Perpetual Traffic

About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

Profile picture for Kasim Aslam

Kasim Aslam