Episode 708

full
Published on:

24th Jun 2025

Why You’re Onboarding Your Leads Wrong and What To Do About It

Lauren Petrullo, founder of Mongoose Media, dives deep into her revolutionary "Email Triage" strategy—an AI-enhanced approach to onboarding emails that radically departs from stale templates. Learn how she reengineers the traditional 5–14 email sequences into dynamic, ultra-relevant pathways that scale personalization without sacrificing automation. Whether you're running an eComm brand, SaaS startup, or B2B agency, this episode will challenge how you welcome leads and redefine your first impression. Tune in to discover how relevancy rules, and why your welcome email might just be your most powerful sales tool yet.

Chapters:

  • 00:00:00 - Kicking Off with Lauren’s Takeover of Perpetual Traffic
  • 00:00:41 - Why “Email Triage” Will Change Everything You Know About Onboarding
  • 00:02:27 - The Secret Sauce: Why Relevancy Beats Automation Every Time
  • 00:05:10 - Turning Cold Leads into Superfans with Personalized Sequences
  • 00:07:27 - What Happens When They Ghost You? Unsubscribes Done Right
  • 00:10:05 - Don’t Miss This: How to Wow Returning Customers from Email #1
  • 00:12:13 - Spotting the Serial Sign-Uppers — And Winning Them Back
  • 00:18:06 - Desktops vs. Mobile: How Device Data Powers Smarter Emails
  • 00:19:55 - Level-Up Time: Inside the Most Advanced Triage Tactics We Use
  • 00:21:34 - Crafting Hyper-Personalized Journeys at Scale
  • 00:21:59 - “Proof of Life” Emails: The Oddly Effective Trigger You’re Ignoring
  • 00:23:44 - Beyond the Inbox: Why SMS + Email = Maximum Engagement
  • 00:27:13 - Boosting Open and Click Rates Without a Subject Line Trick
  • 00:35:03 - They’re Not Clicking — Now What? Ninja Moves for Dead Leads
  • 00:40:47 - Wrapping with a Challenge: Rethink Your Email Game & Join the Community

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam