Episode 604

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Published on:

25th Jun 2024

Why You’re Focusing on The Wrong Marketing Metrics & What Its Costing You

Ralph and Lauren tackle the ins and outs of measuring success in digital marketing. Today they’re talking about the world of metrics, profitability, and client expectations. Together, they break down the difference between revenue and cash collected, explore customer spending patterns, and offer insights on calculating customer lifetime value. With a focus on practical strategies for retention and lifecycle marketing, this episode is a must-listen for anyone looking to refine their approach to digital marketing and drive real results.

Chapters:

  • 00:00:00 - Welcome to the Perpetual Traffic Podcast
  • 00:00:34 - Join Our Engaging Telegram Community
  • 00:01:30 - Celebrating Birthdays and Personal Updates
  • 00:02:01 - Insights from Mastermind Events and Networking
  • 00:04:31 - The Critical Role of Measurement in Digital Marketing
  • 00:06:22 - Deep Dive into Metrics and Profitability
  • 00:09:47 - Setting Realistic Client Expectations and Generating Quality Leads
  • 00:12:15 - The Pitfalls of Relying Solely on ROAS
  • 00:18:37 - Revenue vs. Cash Collected: Understanding the Difference
  • 00:21:24 - How to Calculate Customer Lifetime Value
  • 00:23:02 - Key Profitability Metrics and Setting Business Goals
  • 00:26:03 - Strategies for Retention and Lifecycle Marketing
  • 00:30:48 - Navigating Challenges with Attribution and ROAS
  • 00:32:21 - Maximizing Effectiveness of SMS and Email Campaigns
  • 00:36:27 - Integrating Sales and Marketing Data for Better Insights
  • 00:39:45 - Evaluating the True Impact of Omni-Channel Marketing
  • 00:44:36 - Wrapping Up: Key Takeaways and Final Thoughts

LINKS AND RESOURCES:

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Mentioned in this episode:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam