Episode 603

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Published on:

18th Jun 2024

How to 40x Your Traffic: The Blog SOP You Didn’t Know You Needed with Lauren Petrullo

Today we’re revisiting the first appearance of Lauren Petrullo on the show, showcasing her impressive and still-relevant insights into e-commerce and digital marketing. Lauren, now a co-host, initially captivated listeners with her pioneering strategies that were ahead of their time. This episode goes into the methods she shared for optimizing e-commerce performance, such as setting up Instagram and Facebook shops for unprecedented organic reach and integrating shoppable blogs to drive sales. Her advice on leveraging AI tools for content creation and SEO is practical and transformative, providing you with steps to enhance your digital marketing efforts!

Chapters:

  • 00:00:00 - Welcome to Perpetual Traffic
  • 00:02:15 - Reintroducing Lauren Petrullo
  • 00:03:10 - The Power of a Great Review
  • 00:05:55 - Copywriting Mastery and AI
  • 00:08:23 - Meta Shops and Affiliate Marketing Goldmine
  • 00:12:45 - Leveraging Organic Exposure with Shops
  • 00:16:05 - AI in Content Creation
  • 00:17:21 - Case Study Spotlight: From 2K to 80K Organic Visitors
  • 00:19:34 - SEO Secrets for Explosive Growth
  • 00:23:10 - Combining Human and AI Efforts
  • 00:25:55 - Shoppable Blogs
  • 00:27:50 - Mastering SEO Content Strategy
  • 00:28:50 - Turning Articles into Sales Machines
  • 00:30:04 - Essential SEO Tools and Techniques
  • 00:33:56 - Integrating Content with Paid Advertising
  • 00:35:47 - The Power of Content-Rich Websites
  • 00:37:20 - Content as a Conversion Driver
  • 00:41:15 - The Role of User Experience in SEO
  • 00:43:30 - Strategic Content Planning
  • 00:44:53 - Going Multilingual: Expanding Your Content's Reach
  • 00:49:46 - Conclusion and Final Thoughts

Tools Mentioned:

LINKS AND RESOURCES:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam