Episode 498

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Published on:

13th Jun 2023

What’s Working Now with Meta Ads: AI UGC, Big Text, Before/After & Post-It Notes?

In this episode of Perpetual Traffic, Ralph, Kasim, and special guest, Kobi Topaz from Tier 11, dive deep into the world of digital marketing. They explore the evolution of Google search, underscored by the introduction of ads and the shifting paradigm of generative AI from an options framework to a focus on providing validated responses. Kobi highlights the game-changing move by Facebook to remove text limitations in ads, advocating for the power of simplicity and authenticity. The experts recognize the merits of experimenting with various tactics, but stress the importance of scroll-stopping creative content. Even with the rapid advancements in AI automation tools, they emphasize the need for client collaboration to maintain brand alignment in advertising.

Chapters:

  • 0:00:00 - Excitement Over New Google Search Experience (SGE)
  • 00:03:27 - Google's New Search Experience: In-Line Citations and Zero Ads Above the Fold
  • 00:09:50 - The Future of Google Search: AI's Shift from Options to Focused Answers
  • 00:12:51 - Stay Ahead of the Game: Fundamental Changes Coming to Google Ads
  • 00:16:11 - The Role of Human Creativity in Video Advertising: Insights from Perpetual Traffic
  • 00:22:16 - Lowering CPA with Blended Retargeting Audiences
  • 00:24:27 - Revolutionizing Ad Strategy: Video Views and Retargeting for Sales
  • 00:28:06 - Navigating the Messy Middle: Understanding Customer Acquisition Journey
  • 00:32:33 - Revamping Meta Ads: Insights from Kobe Topez
  • 00:33:48 - Revolutionizing Ad Design: Heavy Text and Simple Photos in Native Ads
  • 00:35:26 - The Ugly Squeeze Page that Outperformed: Lessons in Effective Marketing
  • 00:39:56 - The Power of Responsive Ads: One Mistake, Highest Performance
  • 00:41:21 - Balancing Performance and Brand Guidelines in Ads
  • 00:46:43 - Compelling Creatives: Boosting Campaign Management with AI Automation and Collaboration

Resources Mentioned:

LINKS AND RESOURCES:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam