Episode 499

full
Published on:

16th Jun 2023

3 Big Takeaways from The Meta Performance Marketing Summit

In this episode of Perpetual Traffic, Ralph and Kasim explore the implications of Meta (formerly Facebook) and AI in marketing. They discuss the advantages of Facebook's Advantage Plus campaign type, highlighting how it has been utilized by larger brands to enhance their e-commerce efforts. However, they emphasize that this tactic should be seen as just one piece of the puzzle, and CMOs and marketing directors should focus on leveraging it to drive growth and expand their market. Ralph shares a case study involving Allergan, showcasing how a combination of awareness campaigns, video views, traffic campaigns, and middle-of-the-funnel exchanges helped introduce customers to the brand and collect data for retargeting. The hosts stress the importance of targeting individuals who may not be ready to make a purchase with branding campaigns that tell the brand's story or highlight its lifestyle. While acknowledging the impressive AI capabilities of Facebook, they also advise marketers to exercise caution and prioritize building campaigns that truly resonate with their specific target audience.

Chapters:

  • 00:00:00 - Welcoming Ralph back From the Meta Marketing Summit
  • 00:05:31 - Repurposing Content For Online Challenges
  • 00:07:17 - How AI Tools Transform Call Summaries and Add Strategic Insights
  • 00:12:04 - Exploring the Advantage Plus Campaign and Other Game-Changing Tools for Media Buyers and Creators
  • 00:16:49 - How Big Brands Fine-Tune Their Strategies for Massive Success
  • 00:19:23 - What CMOs and Directors of Marketing Need to Know About the Advantage Plus Campaign and Scaling Strategies
  • 00:23:51 - How Strategic Awareness Campaigns Can Expand Your Market and Drive Conversions
  • 00:25:16 - How Botox and Lesser-Known Products Can Benefit from the Same Strategy
  • 00:33:04 - Discover the Fascinating New Iteration of Meta's Agency Events

LINKS AND RESOURCES:

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Mentioned in this episode:

New Ecommerce Strategies Webinar

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam