Episode 669

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Published on:

7th Feb 2025

Trump’s Tariffs: The Marketing Opportunity & Impact Revealed

The U.S. just threw a tariff curveball, and Ralph and Lauren are here to break it down. Will this economic shake-up spell disaster, or is there hidden opportunity for marketers and business owners? They dive into the chaos, debunk tariff myths (spoiler: consumers pay the price), and explore how brands can pivot, whether you’re selling whiskey in Canada or running ads in the U.S. If you’ve got skin in the game, this episode is a must-listen. Get ready to turn uncertainty into your next big win!

Chapters:

  • 00:00:00 - The Perpetual Traffic Takeoff
  • 00:01:57 - Tariffs, Taxes & Turmoil
  • 00:03:33 - The Hidden Tax Nobody Talks About
  • 00:05:19 - When Prices Go Up, Who Pays? (Hint: It’s Not Them)
  • 00:08:02 - Finding Gold in Market Mayhem
  • 00:09:55 - Business Survival Mode: Activated
  • 00:12:37 - Marketing Gymnastics in an Economic Earthquake
  • 00:19:04 - The Next Big Shockwave—Are You Ready?
  • 00:20:22 - Mic Drop, But Not Really—Your Move!

LINKS AND RESOURCES:

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Mentioned in this episode:

AppSumo - 13% off with code traffic13

Tier 11 Data Suite

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam