Episode 494

full
Published on:

30th May 2023

Top Ways Your PPC Spend is Being Wasted with John Moran

In this episode of Perpetual Traffic, Ralph and Kasim are joined by John Moran, who shares insights on optimizing ad spend and maximizing marketing effectiveness. Key takeaways include understanding new user count and search categories to optimize ad spend, using short-form video content in Facebook and Instagram for better results, and utilizing tools like Buy the Numbers in Shopify to track important key performance indicators (KPIs). John provides valuable tips for minimizing ad spend while achieving maximum results in marketing campaigns.

Chapters:

  • 00:00:00 - Scaling New Cold Users for Incremental Growth
  • 00:02:31 - Buy the Numbers Shopify App for Customer Metrics and Growth
  • 00:10:42 - Importance of Collaboration between Marketing and Finance
  • 00:13:14 - The Ultimate Toolbox for Shopify Store Performance Tracking
  • 00:16:10 - Affiliate Links and Tesla Wins: A Conversation about Credibility
  • 00:20:16 - The Importance of Failure and Anxiety in Learning
  • 00:26:30 - Data-Driven Attribution Challenges in Google Ads
  • 00:28:37 - Maximizing P Max: Identifying Starting Point and Successful Marketing Channels
  • 00:31:22 - Practical Example of Scaling Marketing Channels
  • 00:34:35 - YouTube vs. Cash: Scaling and Proving ROI
  • 00:37:45 - The Fallacy of Clean Data in Marketing
  • 00:43:28 - Identifying Healthy Benchmarks for Effective Scaling
  • 00:47:36 - Embracing a Systems Thinking Approach in the Industry
  • 00:54:44 - Video Teases Actionable Tip for Starting Off and Skipping Ahead to Advanced Step
  • 00:58:20 - Google's Ad Insertion Tactics Reduced Click Engagement and Increased Overspending
  • 01:03:54 - Scaling Your Ad Spend: How to Efficiently Manage Your Budget Across Channels
  • 01:05:59 - Tips for Overspending and Audience Targeting in Advertising

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LINKS AND RESOURCES:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam