Episode 395

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Published on:

31st May 2022

Keys to Increasing your LTV and AOV with John Ainsworth

Would you like to increase your revenue 10-20% in one week (or do you hate money)? 

On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with John Ainsworth, CEO of Data Driven Marketing. John’s team works with online course creators who’ve already got a great course and a traffic source and help them optimize that traffic and increase their revenue in an ethical way. They’ve got a list of 8 proven strategies that work for everyone—because they take you back to the basics, the fundamentals. John says it’s shocking how many multi-million dollar companies don’t have these fundamentals in place. Yes, you have to put in the hard work and create something of value—an offer the world wants. “You can’t optimize until you implement,” John says. Then John and his team can help you take it from there.

Listen in for some simple, but brilliant, ways to increase your average order value and your long-term value—and ultimately win with your customer.

IN THIS EPISODE YOU’LL LEARN:

  • One easy way to increase your revenue 10-20% in one week 
  • How to convert more of your email list into buyers
  • Ways to utilize upsells and order bumps to fully monetize your funnel online
  • How to get started if you’re just now launching your first course

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Mentioned in this episode:

AdCritter for Agencies

New Ecommerce Strategies Webinar

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam