Episode 527

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Published on:

22nd Sep 2023

The Big Meta Advertising Mistake You Are Making (And Don’t Even Know It) Part 2

Ralph and Kasim dig into the intricacies of brand consistency, showcasing its undeniable power in the world of marketing. Through a detailed exploration of audience segmentation, we uncover the art of crafting tailored messages for each level of traffic. From the initial intrigue of cold traffic to the final conversion, the marketing funnel is demystified. We also touch upon the dynamic realm of e-commerce, emphasizing the transformative potential of dynamic product ads.

Chapters:

  • 00:00:00 - Unveiling Marketing Insights from a Mall Visit
  • 00:02:04 - Diving Deep into Traffic Segmentation and Modern Media Buying
  • 00:08:35 - The Double-edged Sword of Performance Max Smart Shopping
  • 00:10:45 - The Evolving Landscape of Fashion: Lessons from the Past, Predictions for the Future
  • 00:12:39 - Decoding the Conversion Funnel: Guiding Visitors to Sales
  • 00:14:44 - Mastering the Marketing Matrix: The Crucial Role of Levels One and Two in Ad Optimization
  • 00:16:43 - A Visual Dive into Audiences of Levels 2-5 on Perpetual Traffic YouTube
  • 00:18:34 - Level Two Insights: Engaging the Partially Aware with Video
  • 00:21:55 - Best Practices for Scaling Digital Advertising Campaigns
  • 00:25:54 - Tailored Marketing: Engaging Audiences at Every Stage with Video and Objection Killers
  • 00:30:37 - Captivating Campaigns: The Science Behind Hypnotic Advertising
  • 00:33:09 - Harnessing Dynamic Product Ads for Precise Targeting
  • 00:36:19 - Crafting the Perfect Funnel: Segmentation Meets Conversion Optimization
  • 00:40:52 - Winning Back Shoppers: Level Four Ads for Cart Recovery
  • 00:42:34 - Tapping into Level Five Traffic: The Overlooked Goldmine of Digital Marketing
  • 00:44:53 - Strategic Segmentation: Directing Traffic for Maximum Conversion
  • 00:49:19 - Pivoting Through Algorithmic and Messaging Shifts in Dynamic Marketing Landscapes
  • 00:51:26 - Level Five Masterclass: Upselling and Retaining Your Existing Customers
  • 00:56:35 - Striking the Right Balance: Algorithmic vs. Manual Interventions in Meta Campaigns

LINKS AND RESOURCES:

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Mentioned in this episode:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam