Episode 526

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Published on:

19th Sep 2023

The #1 Biggest Mistake You Are Making When Running Meta Ads (And Don’t Even Know It) Part 1

Ralph and Kasim delve deep into the nuances of modern advertising, emphasizing the need to move beyond generic ad copies. They explore the transformative power of AI-induced traffic platforms and the potential of in-app strategies. With insights into the evolution of design and the effectiveness of tutorial videos, the duo offers a fresh perspective on how to truly connect with audiences in the digital age.

Chapters:

  • 00:00:00 - Intro to Modern Advertising: Navigating the Digital Landscape
  • 00:03:35 - Beyond Generic Ads: Crafting Messages that Resonate
  • 00:06:10 - Navigating Challenges: Marketing in Restricted Domains
  • 00:09:38 - Personalization in Focus: Ads Catered to Consumer Awareness Levels
  • 00:13:48 - Essential Strategies: What Every Digital Marketer Should Know
  • 00:15:05 - Harnessing Traffic Harmonization: Key Insights for Effective Online Engagement
  • 00:19:18 - Rethinking Ad Content: Emphasizing Benefits and Smart Retargeting
  • 00:21:29 - Case Study: Culinary Success Through Engaging 'Teach and Pitch' Videos
  • 00:26:40 - Simplifying to Succeed: The Underrated Power of Basic Recipes in Marketing
  • 00:29:34 - Tailored Marketing: Moving Beyond the Generic in Ad Creation
  • 00:35:06 - Nostalgia in Ads: The Evergreen Appeal of Classic Entertainment
  • 00:40:13 - Maximizing Impact: Leveraging Testimonials in Traffic Strategies

LINKS AND RESOURCES:

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Mentioned in this episode:

New Ecommerce Strategies Webinar

Tier 11 Data Suite

AdCritter for Agencies

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam