Episode 477

Published on:

21st Mar 2023

The 1 Secret to Lowering Your CPAs by 60% on Meta

Join Ralph and Kasim in the latest episode of Perpetual Traffic as they tackle complex tracking issues and share valuable insights into advertising basics, real estate marketing, and simplification strategies for better results. Discover why fixing tracking is crucial before running ads and how it affects optimization and scaling. Learn about split testing and how it can reveal stronger conversion actions. The hosts also share their experiences with mispronunciations and delve into real estate marketing insights from different avatars. Plus, find out how Chat GPT can be used for research and knowledge building. Don't miss out on the case study of scaling ad spend for a real estate product by 50% in three months while reducing CPA by 60%. Simplify your campaigns and improve performance by avoiding over-engineering things. Tune in to Perpetual Traffic now!

In This Episode, You'll Learn:

  • 00:00:00 - Warm Greeting and Positive Response
  • 00:02:50 - Efficient Formatting of Names and Numbers with GPT
  • 00:04:04 - Chat GPT's Accurate Interpretation and Google Product Integration
  • 00:09:36 - Reviews' Importance for Shows and Real Estate Agent Ad Spend Case Study
  • 00:15:54 - Conversion Tracking's Importance and Multifaceted Business Goals
  • 00:17:27 - Split Testing Reveals Preference for Stronger Conversion Actions
  • 00:20:33 - Identifying Google Campaigns Built by Facebook Experts
  • 00:21:47 - Three Distinct Real Estate Market Avatars Identified
  • 00:24:18 - Message Importance in Facebook Advertising
  • 00:28:12 - Success through Simplification: Going Back to Basics in Marketing


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

New Ecommerce Strategies Webinar

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam