Episode 635

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Published on:

11th Oct 2024

Meta Vs. Google: Enemies No More? How They Work Together with John Moran

Ralph Burns and John Moran discuss the evolving synergy between Meta and Google, taking a look at how these two platforms can work together to drive powerful marketing results. They revisit the legendary Michigan Method and adapt it for 2024, revealing innovative strategies for scaling ad campaigns and optimizing creative testing at scale. With in-depth insights into advanced techniques for audience targeting, budget management, and real-time campaign adjustments, this episode offers cutting-edge tactics for marketers looking to elevate their traffic and conversion strategies. Tune in to discover how these timeless approaches can still deliver game-changing results today.

Chapters

  • 00:00:00 - Welcome to the Perpetual Traffic Podcast Live Show w/ John Moran
  • 00:01:00 - Meta and Google: A Dynamic Duo for 2024 Marketing Success
  • 00:01:30 - The Michigan Method: Old but Gold—Revamped for the Future
  • 00:02:20 - Going Live: Unpacking Cutting-Edge Traffic Strategies
  • 00:03:37 - Meta Ads Evolution: From Creative Testing to Mastery
  • 00:06:42 - Scaling Like a Pro: The Power of Cloning Campaigns
  • 00:09:52 - Unlocking a New Creative Testing Methodology for 2024
  • 00:13:03 - Data-Driven Insights: Analyzing Results to Optimize Campaigns
  • 00:15:05 - Insider Tips: Advanced Techniques for Meta’s Creative Testing
  • 00:20:00 - Open Targeting Secrets: Maximize Your Campaign Reach 
  • 00:28:10 - Audience Deep Dive: Open Targeting Secrets You Need to Know
  • 00:33:17 - Campaign Strategy Breakdown: Inbound vs Outbound Success
  • 00:34:48 - Scaling at Scale: The Blueprint for Creative Testing in Meta
  • 00:36:13 - Q&A: Best Practices for Google Shopping Feeder Strategy
  • 00:37:38 - Q&A: Device Bid Adjustments to Optimize Traffic
  • 00:39:41 - Q&A: Cold Traffic vs Warm Traffic—When and How to Target
  • 00:40:40 - Q&A: Feeder Strategy and Search Terms—What Works Best
  • 00:48:31 - Q&A: How to Nail Omni-Channel Media Strategies for Maximum Reach
  • 00:49:04 - Q&A: Pro Tips on Meta Campaign Setups for Big Wins
  • 00:54:34 - Final Thoughts and Q&A: Optimizing Hotel Campaigns for Success

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam