Episode 634

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Published on:

8th Oct 2024

Fire Your Overpriced Marketing Consultant & Use AI The RIGHT Way with Russ Henneberry

AI marketing expert Russ Henneberry is sharing his advice on how marketers can leverage AI tools to their full potential. From his journey in digital marketing to the creation of AI marketing hubs, Russ will walk you through the usual mistakes marketers make with AI and how to solve them by customizing AI to your specific business needs. Be sure to tune in to hear how to overcome the "cold start" problem and use AI to enhance your content creation, copywriting, and overall marketing strategy.

Chapters

  • 00:00:00 - Welcome to Perpetual Traffic: Your Guide to AI Marketing
  • 00:00:22 - Meet Russ Henneberry: From Digital Marketer to AI Specialist
  • 00:01:15 - The Power of AI: Why Most Marketers Get It Wrong
  • 00:03:23 - Russ’s Journey: From Boredom to AI Pioneer
  • 00:10:01 - How to Build Your Own AI Marketing Hub
  • 00:15:32 - Customize AI to Speak Your Business’s Language
  • 00:17:52 - Practical AI Hubs: Why Your Marketing Needs One
  • 00:20:50 - Solving the Cold Start Problem with AI Content Creation
  • 00:22:37 - Step-by-Step: Building a Successful AI Marketing Hub
  • 00:23:53 - Supercharge Copywriting and Content Creation with AI
  • 00:25:22 - Data Integration: How AI Can Elevate Your Marketing
  • 00:28:03 - Real-World Applications: Why AI is the Future of Marketing
  • 00:29:17 - Context is Everything: AI Efficiency Explained
  • 00:31:40 - The Future of AI: Where Marketing is Heading
  • 00:37:00 - Special Offers and Final Thoughts: Get Ahead with AI

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam