Episode 407

Published on:

12th Jul 2022

How to Market in a Recession

Do you have plans to help your business survive the possibility of recession? If you are a clear-thinking business owner, it would be best to prepare for the worst.

On today's episode, Ralph and Kasim talk about the prospect of an impending recession and how marketing agencies can survive — and even thrive during a market downturn. 

Financial experts are continuously buzzing about the threat of an impending recession. And while time will tell if we're truly headed toward a recession, preparing your business can help ensure your business's survival if things suddenly go south. 

Join us as we go through strategies you can use to prepare your agency for a recession, stay afloat, and come out stronger if all hell breaks loose. 


  • What is a recession, and can it be a good thing for the economy?
  • Is the recession coming, or we're already in one?
  • What marketers can do to cushion themselves against a recession
  • How to reposition your brand to take advantage of a market downturn
  • The benefits of always having an emergency fund
  • Why you need to bolster existing client relationships during a recession
  • How ramping up your marketing may help you survive a recession

Links and Resources:

Solutions8 on YouTube




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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam