Episode 380

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Published on:

5th Apr 2022

Episode 380: How Ralph Got 58X ROAS with Facebook Ads

This Facebook Ad agency just crushed the iOS update like it didn’t even happen and got amazing results for a customer. How in the heck did they do it?


On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down to talk about Facebook advertising as part of a much larger ecosystem. Just when people were afraid Facebook ads might be dead, NOPE. (If you’re new here, Kasim owns a Google Ads agency, and Ralph owns a Facebook Ad agency.) Both co-hosts are speaking at AdWorld next month, and Ralph will be sharing three recent case studies where companies have gotten huge numbers with Facebook ads. Now they’re folding in more channels and continuing to scale. We get a sneak peek at one of the case studies in this episode. These are exciting times in the ad space.


Listen in as Ralph shares some valuable insights from a successful campaign that you can apply to your own.


IN THIS EPISODE YOU’LL LEARN:

  • How (and why) you should be using Wicked Reports in your ad agency
  • Why Ralph, the Facebook guy, is excited about Google Performance Max 
  • Why attribution is an impossible puzzle to solve (and why you can’t ignore it)
  • What stats Kasim cares about (and why cost per lead isn’t one of them) 


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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam