Episode 381

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Published on:

8th Apr 2022

Episode 381: Getting a 282X Revenue Increase from Your Facebook Creative

What if you could combine great messaging with great audiences in a virtual nirvana of social ads with stunning results? 


On today’s episode, Ralph Burns walks co-host Kasim Aslam through the Creative Lab deep dive research the Tier 11 team uses to acquire ideal customers at top of funnel. This deep dive includes looking at 16 sources of data to create messaging and avatars, which becomes the foundation for how they create ad copy, images, videos, and scripts. They’re not just on a quest to uncover an avatar’s demographics and interests. They want to know them intimately. What are they thinking? What are their deepest fears? Their greatest desires? What transformation do they crave? “I don’t think you deserve to market to anybody if you don’t truly love them,” Kasim says. “And the way to fall in love with somebody is to get to know them.”


Listen in for a masterclass on knowing your ideal customer on a deep level—and convincing them that the transformation they want is attainable.


IN THIS EPISODE YOU’LL LEARN:

  • How to use a proven, formulaic system for approaching cold traffic on Facebook
  • Why (and how) the diagnose-prescribe-implement-iterate model works
  • Ways to determine which asset in the 5-level system to use first
  • How to build a bridge for the customer between the before and after state 


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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam