Episode 326

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Published on:

28th Sep 2021

Episode 326: Key Takeaways from Traffic & Conversion Summit 2021 with Ralph Burns and Kasim Aslam

Ralph and Kasim share their biggest takeaways from T&C 2021. If you missed it, get the recordings here.

 

Another great year of Traffic & Conversion Summit is in the books. In today’s episode, co-hosts Ralph Burns and Kasim Aslam meet in person for the very first time (and they like each other!). Kasim says he never cared for events until he attended his first T&C five years ago and was blown away. He shares why he goes to sessions that interest him, not ones he thinks are most applicable to his business. The duo is a little hungover after all the fun, but still lucid enough to share some amazing things they learned.

IN THIS EPISODE YOU’LL LEARN:

  • Why you can no longer afford NOT to niche down 
  • Tips for easily creating content across multiple mediums
  • The core principles of marketing/entrepreneurship we have to come back to
  • A 90-day content plan that beats the algorithms and helps you own your industry

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

  • No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. 
  • Keap, an easier way to manage every stage of the customer journey
  • Clients Online, the go-to Facebook Advertising agency for businesses
  • Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

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Mentioned in this episode:

New Ecommerce Strategies Webinar

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam