Episode 323

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Published on:

14th Sep 2021

Episode 323: The Ultimate Guide to Choosing a Marketing Agency with Ralph Burns and Kasim Aslam

Choosing the right marketing agency is critically important for businesses on a growth path.

 

It’s no secret that co-hosts Ralph Burns and Kasim Aslam both own marketing agencies. But they give their word that this episode will be less self-promoting, more educational. Bottom line: listeners need to know this valuable information. They also get brutally honest: most agencies suck. And pretty much every business owner makes the wrong first choice. It’s like an entrepreneurial rite of passage.

 

If Ralph and Kasim can save someone from that bad first experience, they want to do it. Listen in for their insider tips.

IN THIS EPISODE YOU’LL LEARN:

  • How to get clear on what you want/need before approaching an agency 
  • Why you shouldn’t pay huge amounts of money to an ad agency upfront 
  • What qualifications/certifications a marketing agency needs to have 
  • How to figure out which agencies are effective at tracking/reporting

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

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Mentioned in this episode:

AdCritter for Agencies

New Ecommerce Strategies Webinar

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam