Episode 322

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Published on:

7th Sep 2021

Episode 322: Offline Conversion Tracking and a Google Deepdive with Fred Vallaeys, CEO of Optmyzr

You have to understand Google to survive in today’s digital marketing world, and nobody knows Google better than Fred Vallaeys.

 

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Fred, the Godfather of digital marketing who spent the past 10 years at the MotherShip. Fred invented conversion tracking on Google Ads, bought Google Analytics on behalf of Google, and has the best Twitter handle ever (@siliconvallaeys). He’s the co-founder and CEO of Optmyzr, a software application that helps you automate certain facets of Google Ads, making it more efficient and scalable.

 

Listen in for some profound wisdom from an absolute legend and genius—in language we can all understand.

IN THIS EPISODE YOU’LL LEARN:

  • How to be strategic with a smaller ad budget 
  • How to get an edge in digital marketing when everything is automated
  • What you need to know about offline conversion tracking and value adjustment
  • How to mitigate the risk when building on top of Google

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

 

 

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam